Google TV- a place where web meets TV and TV meets web
Since last century, there’s only one entertainment device which people love and it’s TELEVISION. In fact, billions of people all around the world are keen interested in watching TV. Its favoritism is equivalent in population, globally. Recently, people are also indulged in another entertainment device, that’s the WEB.
As nothing can be perfect, both the TV and the WEB have some deficiencies. It is difficult to search channels in TV and once you missed a show you have to wait for its repeat telecast. While the web is easy to search but it has lacking of picture quality that is found in TV. What will you feel…? If a device is launched having easy and fast access with high quality picture screen. A great combination of these two is “GOOGLE TV”
No doubt it’s a brilliant idea. It’s a new service and announced at the company's Google I/O developers conference. It possesses both facilities of web and TV. It’s a web-TV hub. Now, you can browse the shows, serials etc. you wish to watch. It’s a brilliant entertainment device that surely entertains you. It is ideal with fast accessing, searching and good picture features.
Now all programs, shows and videos you have desire to access are available for you, when and wherever you want. Technically, Google TV supports flash technology and all of its input devices have QWERTY keyboards. But users can use a directional pad as per their convenience.
As far as its cost is concerned, it doesn’t disclose yet. You have the option to directly connect it with Sony TV-a Google partner or got plug a set-up box in your existing device. In both cases in terms of cost, it will amount same as a brand new Google TV or external box. Then add internet connection charges. It will be affordable
Second detestation may be faced from program gurus and content providers because they have to modify and readjust their marketing strategies in order to attract their hybrid customers.
In contrast to them, youngsters, marketer and brands will surely love it because the rich media ads in this will have more adhesiveness and integrated audience.
Its not consider up till now that whether Google TV will launch its own advertisement or not, if it is intended to do advertisement, it may blemish the provided gadget.
In the end, Google TV also brings the analytical and searching data in front of marketing game again.