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Thursday, December 19, 2013

Improving Url Removals On Third Party At Google Webmaster

Improving Url Removals On Third Party 


Wednesday, December 18, 2013 at 6:55 AM

Webmaster level: all

Content on the Internet changes or disappears, and occasionally it's helpful to have search results for it updated quickly. Today we launched our improved public URL removal tool to make it easier to request updates based on changes on other people's websites. You can find it at




This tool is useful for removals on other peoples' websites. You could use this tool if a page has been removed completely, or if it was just changed and you need to have the snippet & cached page removed. If you're the webmaster of the site, then using the Webmaster Tools URL removal feature is faster & easier.

How to request a page be removed from search results

If the page itself was removed completely, you can request that it's removed from Google's search results. For this, it's important that the page returns the proper HTTP result code (403, 404, or 410), has a noindex robots meta tag, or is blocked by the robots.txt (blocking via robots.txt may not prevent indexing of the URL permanently). You can check the HTTP result code with a HTTP header checker. While we attempt to recognize "soft-404" errors, having the website use a clear response code is always preferred. Here's how to submit a page for removal:
  1. Enter the URL of the page. As before, this needs to be the exact URL as indexed in our search results. Here's how to find the URL.
  2. The analysis tool will confirm that the page is gone. Confirm the request to complete the submission.
  3. There's no step three!

How to request a page's cache & snippet be removed from search results

If the page wasn't removed, you can also use this tool to let us know that a text on a page (such as a name) has been removed or changed. It'll remove the snippet & cached page in Google's search results until our systems have been able to reprocess the page completely (it won't affect title or ranking). In addition to the page's URL, you'll need at least one word that used to be on the page but is now removed. You can learn more about cache removals in our Help Center.
  1. Enter the URL of the page which has changed. This needs to be the exact URL as indexed in our search results. Here's how to find the URL.
  2. Confirm that the page has been updated or removed, and confirm that the cache & snippet are outdated (do not match the current content).
  3. Now, enter a word that no longer appears on the live page, but which is still visible in the cache or snippet. See our previous blog post on removals for more details.

You can find out more about URL removals in our Help Center, as well as in our earlier blog posts on removing URLs & directoriesremoving & updating cached contentremoving content you don't own, and tracking requests + what not to remove.

We hope these changes make it easier for you to submit removal requests! We welcome your feedback in our removals help forum category, where other users may also be able to help with more complicated removal issues.


Wednesday, September 4, 2013

How to Use Google Trends for SEO

How to Use Google Trends for SEO 

Chuck Price, September 3, 2013



Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender.

Working with Google Trends

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):

Web Search – Image search – News Search – Product Search – YouTube Search
Worldwide – Option to choose a specific Country
2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year
All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games
You can compare up to five search terms or groupings at one time, with up to 25 search terms in each grouping.

For example:

pen + pencil + paper (grouping 1)
stapler + tape + notebook + ruler (grouping 2)
eraser + paper clip (grouping 3)


By using the + sign between your search terms you are telling Google that you want to include searches for pen or pencil or paper.



Google also displays Hot Searches and Top Charts in Google Trends, listing the top searches of the day as well as popular searches by category.


Having all of this data available is great, but knowing what to do with it is even better. Following is a guide on how to use this information for SEO.


Keyword Research
Since Google Trends doesn't give actual search numbers, it works best when used in combination with the Keyword Planner. Google Trends will show a "normalized" or relative level of interest over time for a prospective keyword phrase. It also allows you to compare the level of interest among potential target phrases.


Let's say you're selling car parts. When does interest in car parts peak? What potentially drives more traffic; the search phrase "car parts" or "auto parts"?




Product Searches have more than doubled since fall 2010. Clearly, the interest is there, but you should do a competitive analysis, before jumping into any space.

Geo-Targeting

Google Trends breaks down the search data by region. As you can see below, there is some level of interest in auto parts across the entire U.S., with the greatest level coming from Georgia and Florida.





Drill down further and you will see that Atlanta is a particularly strong market:


If you're doing local SEO or geo-targeted PPC, this data is invaluable.

News Jacking

Newsjacking suddenly, is all the rage in SEO. According to David Meerman Scott, it's "the process by which you inject ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business."

If Hot Searches didn't exist, someone would create it for newsjacking. The newsjacking formula is a simple one:

Choose a trending topic.
Blog about it.
Tweet it (using the established hashtag).
Don't be a moron (e.g., don't try to capitalize on tragedy).
Here's a great example of newsjacking in Bongo Bongo land.

Content Creation


Top Charts is the perfect resource for developing content ideas that people are actually interested in. Sticking with the car parts theme, navigate to Car Companies, click on "BMW", then click on "explore" in the right column.


Looks like a blog post about the BMW i3 and / or the BMW electric car would garnish some interest. If the term "Breakout" appears under Rating, the searches for that phrase have jumped by +5,000 percent.

Link Building

Links are still a primary driver of rankings. By creating content that people are looking for and want to read, you will attract links. Links are a measure of success when reviewing the outcome of your content marketing efforts.

Video Content

Poop. That's right; poop is the top result when I do a Google Trends search for "YouTube" with the search parameter set to YouTube:


I sure wasn't expecting to find an explosion of YouTube Poop (+250 percent since '08) and that's precisely the point of using this tool for video content research. Congratulations to California, with a search volume index of 100 on this one.

To play this game at home:

Navigate to Google Trends.
Enter your keywords.
Change "Web Search" to "YouTube" search.
Brainstorm
Is there an idea that you can use for your niche?
Is there a trend that you can capitalize on?
This data may also be used for video optimization:

Creating great titles.
Using the right tags.
Optimizing descriptions.

Brand Monitoring
This one only works for "big Brands" with sufficient search volume. In the case cited below, three of four competitors are static, but one company is clearly in the zone. AutoZone.


Takeaway

Google has a voracious appetite for fresh topical content. Google Trends is the single best tool available to develop content ideas that will garner traffic and links. If you haven't been using this tool for SEO purposes, you should check it out now.




Tuesday, May 28, 2013

Matt Cutts On 10 New SEO Changes

Matt Cutts On 10 New SEO Changes At Google In Next Few Months

Yesterday, Google's Matt Cutts did something he doesn't often do - he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months" he said.
Of course, Matt, Google's head of search spam, adds a disclaimer that timelines and priorities may change between now and then - but this is what is scheduled currently.
Here is the video:

Now, I go into detail on each of the ten points at Search Engine Land but here is the summary of those details:
  1. Major Penguin Update
  2. Advertorial Spam
  3. Spammy Queries Being Looked At
  4. Going Upstream At Link Spammers
  5. More Sophisticated Link Analysis
  6. Improvements On Hacked Sites
  7. Authority Boost In Algorithm
  8. Panda To Soften
  9. Domain Clusters In SERPs
  10. Improved Webmaster Communication
Since I will be offline the next two days, I may do more detailed scheduled blog posts about each one of these. For now, read Search Engine Land and watch Matt's video.
Forum discussion at WebmasterWorld & Hacker News.
Article reference:http://www.seroundtable.com/google-seo-changes-16782.html

Google's Major Penguin Update

Google's Major Penguin Update Coming In Weeks. It Will Be Big.....


On Friday, Google's head of search spam, Matt Cutts announced on Twitter that the Penguin update we areexpecting this year, will be coming in the next few weeks.
Matt Cutts said, "we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks."
This has sent shockwaves through the webmaster and SEO industry over the weekend. We know the next generation Penguin update is a major revision to the existing one. Matt said the previous ones were minor updates. To take you back, we had an update on May 24, 2012 andOctober 5, 2012. Matt said on Twitter that those were more minor, he would have named them 1.1 and 1.2 and that Google is naming this new update version 2.0.
We are calling it the 4th update to Penguin, but yea, this is expected to be huge. We past the anniversary of the Penguin update and many SEOs and webmasters have yet to recover.
Now with the next generation update, many SEOs are hopeful of recovery but terrified that their efforts will end up being futile. Why? Well, even if they did manage to clean up their sites and do everything to warrant a release of the initial Penguin algorithm, with the new algorithm in place, who knows what else they may have triggered.
Danny Sullivan has an excellent write up on this Penguin release and the history around it.
Trust me, I will be all over this when I see signs in the forums about this update. So stay tuned, brace yourself and trust me - webmasters will survive and grow from this.
Forum discussion at Google Webmaster Help, WebmasterWorld and DigitalPoint Forums.
Update: Here is a video from Matt Cutts where he talks about Penguin 2.0, and many other topics. It was released today:





Article reference:http://www.seroundtable.com/google-penguin-four-16775.html
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Wednesday, April 17, 2013

Link Networks: Don't Build Your SEO Strategy on a House of Cards

Link Networks: Don't Build Your SEO Strategy on a House of Cards
 
Links are important for rankings. We all know that.
However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
One of the most popular (and dangerous) ways that you can grab up a bunch of links quickly is by using a link network (also called a blog network, site network, or sometimes article network). It's one-stop shopping for links in large quantities.
Sounds great, right? You deal with one person, give them the keywords you want to rank for, and you can get 500 links tomorrow.
Again, an easy win – until you remember that in link building, there really are no easy wins.
Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true.

What is a Link Network?

It seems there is mass confusion about link networks. Heck, even in my own office, we'll occasionally argue about whether we've actually found a true network, and if we have? We will argue about whether it's a bad one.
Simply, a link (or site/blog/article) network is a group of sites that are connected. They can be owned by one person or multiple people, their connections can be as obvious as a badge displayed that proudly identifies the site as a member of X network or as covert as a footprint uncovered by lots of digging.
From my experience, there are many immediate site tells that indicate a site may be a member of a network:
  • Language on the site. From "Proud partner in ABC Network" to "See our other networked sites" the key here is the wording about networks.
  • Network badges.
  • Page that lists a ton of other sites. This can be linked with the anchor "Friends" or "Partners" and doesn't always indicate a network, but it does indicate the need for attention.
There are a few others that require some digging once you think sites are connected as network members. I mention these because my experience has been that many webmasters won't be upfront with you and will offer you links on various sites while swearing they aren't connected in any way.
  • Same or very similar template used for multiple sites.
  • Same Google Analytics number or Google AdSense number used. You can use ewhois for this. 
  • Same site owner for loads of different sites.
  • Same IP address. This one is tricky in case there's shared hosting involved but it can be useful. It just doesn't guarantee that the sites sharing the same IP address are networked of course.
There are also immediate webmaster tells if you're in contact.
  • Email signature lists 10 or more other sites.
  • Webmaster contacts you and says he has some great new sites for you to look at.
  • Webmaster sends you a list of sites he owns without you asking.
 

Recent Issues With Networks

Go search for [network penalized] or [network deindexed] and see those results. Scary stuff isn't it?
Networks can get deindexed or their links can be devalued, which is the same result for you if you're basing your link foundation off those sites.
My biggest concern with networks is the quality, though. Unless it's a really good one, the quality of the sites connected tends to be pretty low. There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals.
One other giant problem? Networked links aren't free. If you get caught using them, you're getting caught for buying links, basically.

What Does Google Think About All This?

Let's not forget to check Google's Webmaster Guidelines, which, as they related to links, seem to be getting tighter and tighter. They warn against the use of link schemes and specifically mention “using automated programs or services to create links to your site.”
Getting links on a network takes very little time and is obviously quite unnatural. If that's not a scheme, I'm not sure what is.
Even if you aren't dealing with a true network (and are instead dealing with a lone webmaster who has an unofficial one where he just happens to own 100 sites and can quickly add your link to each one) the key here is the shortcut taken to get links.
Many times you'll immediately know that the sites putting up your links are members of a network simply because you've contracted with someone for that exact service. However, as with anything, there are unscrupulous companies who will simply not inform you that the sites they're getting links on are networked. Therefore you need to ask questions and do your own research so that you aren't solely relying upon the word of someone who may not have your best interests at heart.
Now, I have no problem with people understanding risks and asking for risky techniques. My problem is with clients not understanding risk and getting talked into doing something detrimental without being properly informed of the danger.
Just as it isn't enough to say "buying links is risky" it's not enough to say that networks can be risky. Clients need to be informed of what can happen if the networks hosting their links get caught and deindexed.
My link building agency runs into networks every single day. Some of them are good but many of them are bad if not downright dangerous.
Many potential clients still ask for that kind of service, too, despite all the publicity surrounding some of the big ones getting caught. I'm much less paranoid about the ones we encounter doing discovery than I am about the ones that come to my link builders in a giant spreadsheet, unsolicited.
In my mind, the worst networks are a house of cards. Think about what would happen if your site ranked well off a network that got deindexed or penalized.
I've known people with sites made up of links that mainly came off a network and when it got hit, they lost a lot of money. Fast forward a year and some of them are still struggling to get back to where they were.

Link Networks: The Good (Or OK For Now)

As I said, some of them seem ok for now. I do worry about the future in case they get nailed, but it would be silly to say that all networked sites are worthless or dangerous.
Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites, don't share the same ip address with the majority of the sites, aren't all owned by the same person or couple of people, and don't seem to exist just to sell links. There isn't a giant master list of members posted on every networked site. The majority of the sites have decent Google Toolbar PR. Searching for the network name doesn't generate tons of negative results.

The Not-So-Great Link Networks

A few of the members of the network are not indexed in Google. Some of them don't rank for any terms that you can find. Many of them share the same ip address. Searching for the network name generates lots of negative results.

The Really Bad Link Networks

Most sites have no Toolbar PageRank, are not indexed in Google and if they are, they don't rank for the brand/URL or any snippets from the homepage. Most sites post a list of the other members and link to them. Duplicate or very thin content is obvious. Wording on site is poorly done.

Bottom Line

I am definitely very paranoid about networks and have become much less tolerant of them over the past year, but I do realize that getting a link from a few networked sites here and there isn't going to seriously hurt most sites that have decent links for the most part.
The real danger lies in only working with networks. Some sites might not be a member of a network when you secure a link on them but get bought and added, so it's not something that you can completely control, either.
Just be careful with networks, as they can be too good to be true. Just remember that whether you think a blog network is good or bad, it doesn't mean that the search engines will agree with you. What they think is the bottom line when it comes right down to it.

Article reference:http://searchenginewatch.com/article/2261642/Link-Networks-Dont-Build-Your-SEO-Strategy-on-a-House-of-Cards?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Link%20Networks%3A%20Don%27t%20Build%20Your%20SEO%20Strategy%20on%20a%20House%20of%20Cards&utm_campaign=04%2F16%2F13%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email

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