Matt Cutts On 10 New SEO Changes At Google In Next Few Months
Yesterday, Google's Matt Cutts did something he doesn't often do - he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months" he said.
Of course, Matt, Google's head of search spam, adds a disclaimer that timelines and priorities may change between now and then - but this is what is scheduled currently.
Here is the video:
Now, I go into detail on each of the ten points at Search Engine Land but here is the summary of those details:
- Major Penguin Update
- Advertorial Spam
- Spammy Queries Being Looked At
- Going Upstream At Link Spammers
- More Sophisticated Link Analysis
- Improvements On Hacked Sites
- Authority Boost In Algorithm
- Panda To Soften
- Domain Clusters In SERPs
- Improved Webmaster Communication
Since I will be offline the next two days, I may do more detailed scheduled blog posts about each one of these. For now, read Search Engine Land and watch Matt's video.
Forum discussion at WebmasterWorld & Hacker News.