Online Video is a key contributor......

Online Video is a key contributor in upcoming future

Recently, launch of GoogleTV turns the attention of all towards its modernized feature. Now andafterwards, it will grow faster according to predictions. It will impact inboth areas of business “the television and the web”. Cisco has issued its
forecast on Visual Networking Index of 2014 and declared the greatest role ofvideo on internet landscape. To get more predictions of modern trend keep onreading…

Biggest traffic on internet is on mercy of video

Today, Video alone accounts to drive above one third of the total consumer traffic on internet. It isexpected to increase up to 40% till the end of this year, remember this expectation is excluding the effects of P2P video file. If we look on all online
videos we found that all video types (Internet, TV, video on demand, and P2P) will generate almost 91% of total international traffic by 2014. Cisco also forecast that, only internet videos will share the 57% of all consumers’ internet
traffic in the year 2014. It is believable because we see the leap and bound progress of web TV.  Other format that is
advanced web video (3D and HD) will attract 46% of the total consumer Internet video traffic.

The pleasing forecasts regarding internet TV

By superfluous rapid  progress of internet TV, it can be predicted that by the year 2014, over 8% of consumer traffic on internet will drive through it; ambient videos are also an additional 5% of internet traffic too. The journey of screen
display from TV to internet is estimated to be 107% annual growth rate in 2014.The internet-enabled TV will surely grow because of its uncountable advanced options and took an average of 285% in the year 2014. Estimation determines
that VoD or video-on-demand traffic will increase its effects two-folds in every two and a half year through the year 2014. This estimation will look to be true because of utmost admiration of Web TV globally.

Video communication turns the consumer traffic approach
 

Internet users and marketers are well-known about the contribution of traffic through videos. This has over the boundaries of instant massaging. The progress of video calling is accelerating and its progress will be increasing in future and expecting to boost seven folds in 2014. Furthermore, business videoconferencing is suspected
to increase up to ten-folds in the same forecasted years. Undoubtedly, it will too progressive that Over 50% of all traffic of business video conferencing will be online in the year 2014 and its will grow three-folds fast in comparison of
business IP traffic. Another equally admired technique is Web-based video conferencing, it will suspected to grow 180-folds in the forecast period, in which HD video conferencing is accounting for almost 57% in 2014, extremely up from 31 percent that is found in 2009.  In the end, these are predicted by looking on extreme progress of international online video community, that it will surpass the count of 1 billion users till the end of this year. Some countries like
China and India will have exceeded in count because of their increased population i.e. 1.3 billion in
China and 1.1 billion in India. It will make this user group nearly equivalent of the third largest country of world. These facts are quite amazing for one who never sees them in this context. But people seem to observe Web growth will endorse them surely.  Correspondingly, the annual international IP traffic will be gone beyond three-quarters of a zettabyte in upcoming four years.

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Google TV Coming to Make Your TV..

Google TV- a place where web meets TV and TV meets web

Since last century, there’s only one entertainment device which people love and it’s TELEVISION. In fact, billions of people all around the world are keen interested in watching TV. Its favoritism is equivalent in population, globally. Recently, people are also indulged in another entertainment device, that’s the WEB.

As nothing can be perfect, both the TV and the WEB have some deficiencies. It is difficult to search channels in TV and once you missed a show you have to wait for its repeat telecast. While the web is easy to search but it has lacking of picture quality that is found in TV. What will you feel…? If a device is launched having easy and fast access with high quality picture screen. A great combination of these two is “GOOGLE TV”

No doubt it’s a brilliant idea. It’s a new service and announced at the company's Google I/O developers conference. It possesses both facilities of web and TV. It’s a web-TV hub. Now, you can browse the shows, serials etc. you wish to watch. It’s a brilliant entertainment device that surely entertains you. It is ideal with fast accessing, searching and good picture features.

Now all programs, shows and videos you have desire to access are available for you, when and wherever you want.  Technically, Google TV supports flash technology and all of its input devices have QWERTY keyboards.  But users can use a directional pad as per their convenience.  

Versatility is better than yahoo connected TV

Unlike yahoo connected TV that is launched a year ago, Google TV is a nascent one, it doesn’t connected or rely on anyone else. As far as its presentation is considered, it looks like yahoo connected TV because it is offering widget-based concept of web which is specifically designed for accessible TV experience. It also offers the widgets of Twitter, YouTube,   Amazon, Blockbuster, Facebook, NBC, USA Today, eBay, CBS, Showtime  and much more than expectations
 

Better affordability

As far as its cost is concerned, it doesn’t disclose yet. You have the option to directly connect it with Sony TV-a Google partner or got plug a set-up box in your existing device. In both cases in terms of cost, it will amount same as a brand new Google TV or external box. Then add internet connection charges. It will be affordable
 

Will you love or hate Google TV?

It may be hated by the cable guys as it can mess up their business. You will no longer be subscriber of any cable network or you may slash back your subscription because the Google TV will offer free of cost channels access.
Second detestation may be faced from program gurus and content providers because they have to modify and readjust their marketing strategies in order to attract their hybrid customers.
In contrast to them, youngsters, marketer and brands will surely love it because the rich media ads in this will have more adhesiveness and integrated audience.
Its not consider up till now that whether Google TV will launch its own advertisement or not, if it is intended to do advertisement, it may blemish the provided gadget.

Privacy issues

Privacy issues are of great importance and people are curious about them, in context of today’s tension. A web-fed TV has particularity that searches approach in front of people sooner than they think and they are able to yield their favorite show result in a while. Now one must have the idea that marketers will also be able to watch what you are searching, looking, how long and how often…
In the end, Google TV also brings the analytical and searching data in front of marketing game again.
 

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Basic SEO Content Writing

SEO Content Writing is a crucial and most significant gadget for optimization and promotion of a website. Unfortunately, the importance of website content writing is not admired by most of people and most of the website companies have ineffective and lowest grade content writing staff. Only standard designed companies catch the help from this technique for SEO optimization of their websites. SEO Content Writing must be considered extremely important for a website promotion because it gratifies the customer on the page by providing a quite informative as well as interesting content regarding the particular keyword.

In search of the particular keyword visitors have a mindset and tremendous choices to explore needed information through several websites. As they have lots of choices, consequently you have great competition. You have uncountable competitors all around the world; on a single keyword your targeted audience has thousands of results at search engine. When they are surfing from them, they need to gather simple, straightforward, informative and interesting material. Additionally, as a matter of fact your visitors have no such time to read complete article. They just read the tag lines, if they find them relevant as well as informative they stay on your webpage, otherwise they switch to another one.

So, what we wanna say here is that in SEO content writing tag lines are significantly powerful for the site hence you have to show your good concentration on developing them. These should be clear to give information about, what your webpage contains. From the above understanding, webmasters must have to remember the peculiar importance of the title and Meta tags in the entire page content for maximum performance of your webpage.

For an SEO content writing, one should make sure that his primary keywords are highlighted with h1, h2 and h3 tags on the webpage. All Meta tags that are written should be relevant to your topic, properly set or well defined. These Meta tags improve the quality for your web SERP (search engine results page) and help to generate traffic in your targeted search keyword.

Another one is the placement of your keywords. Keyword must be dispersed naturally in your content along with the semantic terms. In SEO content writing 2% to 4% keyword density is considered as good for SE ranking. Another important consideration to be in mind is URL and title of the page. In most of the cases, these two are not relevant hence webmaster attempts to rename them or redirect to make available the crucial back links point.

In addition, for a good SEO content writing one should also design the content in such a way that will be appealing and smart for users. It will give related information, set the format for all the pages synchronically. During your writing you may offer extra information related to your product, topic or services. In the last step of SEO content writing analyze your content to make sure for any typographical or grammatical mistakes. In the end of SEO content writing you will have to make sure one paragraph is well related to the next one and the whole content is synchronized, informative and containing good keywords quantity. 

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How Search Engines Rank Web Pages

Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engine don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large,PageRank and Beyond: The Science of Search Engine Rankings
As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."

OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.

Unfortunately,don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engine go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.

Location, Location, Location...and Frequency
One of the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

search engine will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Spice In The Recipe
Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

search engine may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.

Off The Page Factors
Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.

Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.

Another off the page factor is click through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.
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Six Basic SEO Tips for the 2009 New Year

I look at a lot of Web sites to determine what SEO opportunities exist for potential clients. There is such a huge disparity between the issues that I see, I thought it might benefit some people if we covered some basic SEO tips. And that way, if I do a review of your site next month at OMS, you will be able to explore more advanced issues and get more out of your experience.

I typically define search engine optimization issues in three categories: “on page”, “off page” and “site wide” elements. On page optimization refers to optimizing the physical elements of the page including textual content, heading tags, page titles, meta descriptions, meta keyword tags. Off page optimization refers to links, both internal and external. Site wide optimization refers to the technical issues that can affect the engines ability to index and rank you site which includes but is not limited to duplicate content issues, flash and java script issues, URL and file structure, redirect issues, etc.

So, here are my best basic SEO tips by category search engine optimization issues:

On Page

1) Unique titles and Meta descriptions that are keyword focused. It’s important to remember that any page of your site could be the first page a user sees on your site. Give them enough keyword focused information to understand the content of the page. Additionally, it’s good to understand from a search engine’s perspective, if you don’t have time to make these fields unique for a given page of your site, how important could that page be.

2) Don’t worry about keyword density. Here’s a hint, there is no magic number. If there was, the community of SEO geeks like me would discover it quickly because it’s an easy to metric to calculate. It’s more important to just make sure it’s in your content. A ratio of 1% to 8% is acceptable although 1% maybe a little low for competitive keywords. Anything over 8% usually begins to reek like spam and influence user experience. There are exceptions but in most cases, if every 10th word of your document is the same word or phrase, you could be spamming.

Off Page

3) Make your global navigation template is keyword focused. Obviously you don’t wanna get carried away and have links that span the whole page…lol. But remember that every link is a vote. Even internal links. And so, the links that appear on your global navigation serve as votes from each page of your site. So they tend to carry a fair amount of weight. Make sure that those link texts contain the primary keywords for the pages that they link to.

4) Homepage Logo Link. If you site is one of the 99% of sites that has a logo in the top left corner with a link that points back to your homepage, make sure that link is working for you by including a 4 to 7 word alt tag that is keyword focused.

Site Wide

5) Make sure you navigation links are being indexed. Go to Google and type cache:www.YourDomain.com . Then in the resulting page’s header, click on “Text-only version” in the top right corner. Can you see your navigation links on the resulting text page. If not, you may be coding them in Flash or Java script which is completely invalidating those hugely important links.

6) Don’t use 302 redirects. A lot of systems use these redirects by default. They cause major problems for search engines like Yahoo and MSN and at best are inconsistent in Google. You shouldn’t have any problems if you use a 301 redirect, especially for vanity domains that could cause potential duplicate content problems.

These are some basic tips that will get your search engine optimization campaign headed in the right direction for 2009. I hope you find some value in them and I look forward to seeing everyone next month here in San Diego!

Refarence:http://blog.onlinemarketingconnect.com/2009/01/02/six-basic-seo-tips-for-the-2009-new-year/