Listen to the Search Engines...

Listen to the Search Engines

Figuring out what works and what doesn't for a search engine can take time, and lots of trial and error.Sure, you can read what the experts and self-proclaimed experts say and take their word as gospel, but that's a dangerous game. I've seen several posts from some "leading lights" in the search community over the last few months that have had me sit up and say "huh?"In the past I've also dealt with in-house experts who had experienced one data point over a year ago, and from that they extrapolated a full theory on what search engines like and don't like.

Presumably, these people don't do it maliciously, but such misinformation can prevent you from reaching your goals.

So where should you get your information from? How about directly from the search engines?

That doesn't just mean subscribing to the search engine blogs, reading the webmaster guidelines, or even poring over what was and wasn't said by search engine reps at the latest SES. Instead, the tools they provide give you more and more information about what the search engines like and don't like.

Google Webmaster Tools 

Most Search Engine Watch readers should be intimately familiar with Google Webmaster Tools, but have you noticed one of the latest additions?

Last week Google added News XML Sitemap error feedback into the tool. So if you want to know why a particular article isn't showing up in Google News, all you have to do is pop over to Webmaster Tools to find out that the article was deemed to be fragmented, or too short. Then all you have to do is adjust your production process to make sure that all of your articles will appear in Google News.

IIS Search Engine Optimization Toolkit It's not just Google though. Bing also has a valuable tool, their IIS SEO Toolkit, which provides a nice amount of information about what they like and don't like.

A couple of quick disclaimers before you rush off to install it. This tool requires Vista or Windows 7 on your machine, the installation process isn't particularly easy, and if your site has major architectural issues this tool may fail to run correctly.

Once you do have this tool, from a command line type "inetmgr" (which I couldn't find in the documentation, but found on a helpful forum), click on the Search Engine Optimization Site Analysis button, click on "New Analysis," enter your starting URL, and enter the max number of pages to spider (you can go up to 999,999, but typically running it for 10,000 pages will give you a good feel for a site). Once it's finished running, you can then view the reports. 

The reports show all of the errors encountered when crawling the site. More likely than not, you'll see a lot more than 10,000 errors for your pages.

What's interesting when you click through to look at each of the individual reports is that they detail some information about why they make a recommendation or regard something as an error. For example, if your site has an old page that redirects to another page that redirects to another page, they let you know explicitly that link equity won't make it from the oldest page to the newest. 

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Basic SEO Article

Basic SEO Article

SEO articles are now mostly written for making money, hence most of them are not found to be useful and interesting for people. Here the some basic SEO article writing tips are mentioned for a content that is mutually beneficial for you and the visitor.
The Basic SEO Article’s tips are listed below

• Firstly, pay attention to the structure of your page properly by using heading tags, subheading tags, and page titles with proper keywords density.
• Secondly, be unique for the page title of each page, each page must have its primary keywords in the start of the page title.
•  Thirdly, use keywords throughout the entire page content.
•  Keep in mind that SEO articles are written for the user, so it should be beneficial and useful for them. The font size of the text is supposed to read well by the human eye.
•  Utilize text links on your website as much as possible. If it is not possible to use text link in primary navigation then try to add them at the bottom of your page.
• Also assemble a site map to assure the structure of the site for spiders or crawlers.
• Make sure to build a well-arranged navigation of your site in to definite categories and sub-categories.
• Always try your best to use keywords in most of the anchor text to help both internal as well as external links (links from the other site).
• Be devoted to your topic and show enthusiasm that it links to you.
• If it will helpful to improve your site value,  try to link your content with relevant resources
•Directory submission to your site is also important.
• Always make an effort to get more and more links.
• Regularly, add most relevant and informative content for attraction of the people and to make them your fan forever.

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Online Video is a key contributor......

Online Video is a key contributor in upcoming future

Recently, launch of GoogleTV turns the attention of all towards its modernized feature. Now andafterwards, it will grow faster according to predictions. It will impact inboth areas of business “the television and the web”. Cisco has issued its
forecast on Visual Networking Index of 2014 and declared the greatest role ofvideo on internet landscape. To get more predictions of modern trend keep onreading…

Biggest traffic on internet is on mercy of video

Today, Video alone accounts to drive above one third of the total consumer traffic on internet. It isexpected to increase up to 40% till the end of this year, remember this expectation is excluding the effects of P2P video file. If we look on all online
videos we found that all video types (Internet, TV, video on demand, and P2P) will generate almost 91% of total international traffic by 2014. Cisco also forecast that, only internet videos will share the 57% of all consumers’ internet
traffic in the year 2014. It is believable because we see the leap and bound progress of web TV.  Other format that is
advanced web video (3D and HD) will attract 46% of the total consumer Internet video traffic.

The pleasing forecasts regarding internet TV

By superfluous rapid  progress of internet TV, it can be predicted that by the year 2014, over 8% of consumer traffic on internet will drive through it; ambient videos are also an additional 5% of internet traffic too. The journey of screen
display from TV to internet is estimated to be 107% annual growth rate in 2014.The internet-enabled TV will surely grow because of its uncountable advanced options and took an average of 285% in the year 2014. Estimation determines
that VoD or video-on-demand traffic will increase its effects two-folds in every two and a half year through the year 2014. This estimation will look to be true because of utmost admiration of Web TV globally.

Video communication turns the consumer traffic approach
 

Internet users and marketers are well-known about the contribution of traffic through videos. This has over the boundaries of instant massaging. The progress of video calling is accelerating and its progress will be increasing in future and expecting to boost seven folds in 2014. Furthermore, business videoconferencing is suspected
to increase up to ten-folds in the same forecasted years. Undoubtedly, it will too progressive that Over 50% of all traffic of business video conferencing will be online in the year 2014 and its will grow three-folds fast in comparison of
business IP traffic. Another equally admired technique is Web-based video conferencing, it will suspected to grow 180-folds in the forecast period, in which HD video conferencing is accounting for almost 57% in 2014, extremely up from 31 percent that is found in 2009.  In the end, these are predicted by looking on extreme progress of international online video community, that it will surpass the count of 1 billion users till the end of this year. Some countries like
China and India will have exceeded in count because of their increased population i.e. 1.3 billion in
China and 1.1 billion in India. It will make this user group nearly equivalent of the third largest country of world. These facts are quite amazing for one who never sees them in this context. But people seem to observe Web growth will endorse them surely.  Correspondingly, the annual international IP traffic will be gone beyond three-quarters of a zettabyte in upcoming four years.

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Google TV Coming to Make Your TV..

Google TV- a place where web meets TV and TV meets web

Since last century, there’s only one entertainment device which people love and it’s TELEVISION. In fact, billions of people all around the world are keen interested in watching TV. Its favoritism is equivalent in population, globally. Recently, people are also indulged in another entertainment device, that’s the WEB.

As nothing can be perfect, both the TV and the WEB have some deficiencies. It is difficult to search channels in TV and once you missed a show you have to wait for its repeat telecast. While the web is easy to search but it has lacking of picture quality that is found in TV. What will you feel…? If a device is launched having easy and fast access with high quality picture screen. A great combination of these two is “GOOGLE TV”

No doubt it’s a brilliant idea. It’s a new service and announced at the company's Google I/O developers conference. It possesses both facilities of web and TV. It’s a web-TV hub. Now, you can browse the shows, serials etc. you wish to watch. It’s a brilliant entertainment device that surely entertains you. It is ideal with fast accessing, searching and good picture features.

Now all programs, shows and videos you have desire to access are available for you, when and wherever you want.  Technically, Google TV supports flash technology and all of its input devices have QWERTY keyboards.  But users can use a directional pad as per their convenience.  

Versatility is better than yahoo connected TV

Unlike yahoo connected TV that is launched a year ago, Google TV is a nascent one, it doesn’t connected or rely on anyone else. As far as its presentation is considered, it looks like yahoo connected TV because it is offering widget-based concept of web which is specifically designed for accessible TV experience. It also offers the widgets of Twitter, YouTube,   Amazon, Blockbuster, Facebook, NBC, USA Today, eBay, CBS, Showtime  and much more than expectations
 

Better affordability

As far as its cost is concerned, it doesn’t disclose yet. You have the option to directly connect it with Sony TV-a Google partner or got plug a set-up box in your existing device. In both cases in terms of cost, it will amount same as a brand new Google TV or external box. Then add internet connection charges. It will be affordable
 

Will you love or hate Google TV?

It may be hated by the cable guys as it can mess up their business. You will no longer be subscriber of any cable network or you may slash back your subscription because the Google TV will offer free of cost channels access.
Second detestation may be faced from program gurus and content providers because they have to modify and readjust their marketing strategies in order to attract their hybrid customers.
In contrast to them, youngsters, marketer and brands will surely love it because the rich media ads in this will have more adhesiveness and integrated audience.
Its not consider up till now that whether Google TV will launch its own advertisement or not, if it is intended to do advertisement, it may blemish the provided gadget.

Privacy issues

Privacy issues are of great importance and people are curious about them, in context of today’s tension. A web-fed TV has particularity that searches approach in front of people sooner than they think and they are able to yield their favorite show result in a while. Now one must have the idea that marketers will also be able to watch what you are searching, looking, how long and how often…
In the end, Google TV also brings the analytical and searching data in front of marketing game again.
 

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Basic SEO Content Writing

SEO Content Writing is a crucial and most significant gadget for optimization and promotion of a website. Unfortunately, the importance of website content writing is not admired by most of people and most of the website companies have ineffective and lowest grade content writing staff. Only standard designed companies catch the help from this technique for SEO optimization of their websites. SEO Content Writing must be considered extremely important for a website promotion because it gratifies the customer on the page by providing a quite informative as well as interesting content regarding the particular keyword.

In search of the particular keyword visitors have a mindset and tremendous choices to explore needed information through several websites. As they have lots of choices, consequently you have great competition. You have uncountable competitors all around the world; on a single keyword your targeted audience has thousands of results at search engine. When they are surfing from them, they need to gather simple, straightforward, informative and interesting material. Additionally, as a matter of fact your visitors have no such time to read complete article. They just read the tag lines, if they find them relevant as well as informative they stay on your webpage, otherwise they switch to another one.

So, what we wanna say here is that in SEO content writing tag lines are significantly powerful for the site hence you have to show your good concentration on developing them. These should be clear to give information about, what your webpage contains. From the above understanding, webmasters must have to remember the peculiar importance of the title and Meta tags in the entire page content for maximum performance of your webpage.

For an SEO content writing, one should make sure that his primary keywords are highlighted with h1, h2 and h3 tags on the webpage. All Meta tags that are written should be relevant to your topic, properly set or well defined. These Meta tags improve the quality for your web SERP (search engine results page) and help to generate traffic in your targeted search keyword.

Another one is the placement of your keywords. Keyword must be dispersed naturally in your content along with the semantic terms. In SEO content writing 2% to 4% keyword density is considered as good for SE ranking. Another important consideration to be in mind is URL and title of the page. In most of the cases, these two are not relevant hence webmaster attempts to rename them or redirect to make available the crucial back links point.

In addition, for a good SEO content writing one should also design the content in such a way that will be appealing and smart for users. It will give related information, set the format for all the pages synchronically. During your writing you may offer extra information related to your product, topic or services. In the last step of SEO content writing analyze your content to make sure for any typographical or grammatical mistakes. In the end of SEO content writing you will have to make sure one paragraph is well related to the next one and the whole content is synchronized, informative and containing good keywords quantity. 

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