Thursday, July 22, 2010
Tuesday, July 6, 2010
Google UK Chief Speaks Of Focus On Mobile, Social.........
Google UK Chief Speaks Of Focus On Mobile, Social
Brittin hinted that Google's mobile efforts may soon overshadow its more traditional endeavors, however.
Brittin told Jonathan Sibun this weekend, "As growth in broadband starts to flatten off, we're seeing the next wave. The big shift is to mobile internet. Between 25pc and 30pc of consumers use their mobiles to access the internet. But in three years' time analysts believe more people will be accessing it from their mobiles than from a desktop. That's a massive change."
As for what he said with regards to social networking, Brittin wouldn't go so far as to confirm the existence of Google Me. Still, he didn't deny that a new product's in the works.
Furthermore, Brittin implied that Facebook can be beat, and the UK exec even issued a reminder that one of Google's properties has already achieved some success in the field.
"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said. "We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries. It's a phenomenon that is with us to stay. I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
It's hard to imagine Brittin would make these points if Google didn't intend to participate in the trends.
Do you think Google can be successful on the mobile and social fronts? Let us know by commenting below.
Ref Article:http://www.webpronews.com/topnews/2010/07/06/google-uk-chief-speaks-of-focus-on-mobile-social
marketingseo
In nine days' time, Google will report its second quarter financial results, and no matter how well the search giant's done, at least a few critics are sure to argue that it needs to succeed in new fields. Matt Brittin, Managing Director of Google UK, seems to feel mobile and social are the two main candidates.
Should Google shift its focus to mobile and social? Speak your mind in the comments section.
Google isn't exactly trailing its competitors in terms of offering mobile products and services, of course. Android has become a fairly mainstream mobile operating system, and more and more info is starting to circulate about Chrome OS, which might function in a similar space. Plus, it's already possible to access just about all of Google's existing products using any sort of smartphone.Should Google shift its focus to mobile and social? Speak your mind in the comments section.
Brittin hinted that Google's mobile efforts may soon overshadow its more traditional endeavors, however.
Brittin told Jonathan Sibun this weekend, "As growth in broadband starts to flatten off, we're seeing the next wave. The big shift is to mobile internet. Between 25pc and 30pc of consumers use their mobiles to access the internet. But in three years' time analysts believe more people will be accessing it from their mobiles than from a desktop. That's a massive change."
As for what he said with regards to social networking, Brittin wouldn't go so far as to confirm the existence of Google Me. Still, he didn't deny that a new product's in the works.
Furthermore, Brittin implied that Facebook can be beat, and the UK exec even issued a reminder that one of Google's properties has already achieved some success in the field.
"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said. "We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries. It's a phenomenon that is with us to stay. I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
It's hard to imagine Brittin would make these points if Google didn't intend to participate in the trends.
Do you think Google can be successful on the mobile and social fronts? Let us know by commenting below.
Ref Article:http://www.webpronews.com/topnews/2010/07/06/google-uk-chief-speaks-of-focus-on-mobile-social
marketingseo
Wednesday, June 30, 2010
Google Have to Do to Make You Stop Using Facebook?
What Would Google Have to Do to Make You Stop Using Facebook?
Last week, it was talk about how Facebook's "going to war" with Google. This was based on Facebook using "likes" as relevance indicators in it's search results. As some pointed out, Facebook has a long way to go when it comes to competing with Google in search. Bing stands to gain more than anyone, as far as Facebook improving its search is concerned. This week, it's all about Google "going to war" with Facebook as a social network. Just as there is little evidence to suggest that Facebook poses a serious threat to Google the search engine, there is little to support the notion that Google is a threat to Facebook the social network.
Do you consider Google a threat to Facebook? Tell us why or why not.
The discussion rippling throughout the Blogosphere was kicked off when Digg Founder Kevin Rose tweeted (the tweet has now been removed):An interesting enough post, sure, but also one that caters to much more speculation than any real facts. A popular version of the speculation is that Google will do more with its profiles. This would make sense, given that this is the central hub for one's Google account, and could be somewhat thought of as Google's version of the Facebook Wall.
Obviously Google has other social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. As I have said numerous times in the past, Google is essentially already a social network, and these services are connected throughout a Google ID, the one that is tied to your Google Profile. It is really just a matter of how these are connected. Another way to look at it is that Google is the social network, and each product is one of the features.
Is Google going to kill Facebook with a new announcement? Probably not. While it will certainly be interesting to see what is announced (if anything), and it might be a very good product or feature, people are highly unlikely to stop using Facebook because of whatever it is. Chances are, you already use both Google and Facebook, and I seriously doubt that will stop anytime soon (at least for any reason related to this).
Eric Eldon at InsideFacebook points to comments from former Facebook executive Adam D'Angelo, who says Google's project is "not a rumor" and that there is "a large number of people working on it." Based on his comments, Google is modeling the project off of Facebook.
Even if he says it's not a rumor, we still have to treat it as such until we hear word from Google, and we all know that Google doesn't comment on rumors. In another interesting sidestory, Matthew Papakipos, an engineer who "started and managed the Chrome OS project" is now with Facebook. One can only imagine what this means.
What would Google have to do to make you stop using Facebook? Share your thoughts here. Post comments
marketingseo
Ref Article :http://www.webpronews.com/topnews/2010/06/25/likes-mean-relevance-in-facebook-search
Saturday, June 26, 2010
Listen to the Search Engines...
Listen to the Search Engines
Figuring out what works and what doesn't for a search engine can take time, and lots of trial and error.Sure, you can read what the experts and self-proclaimed experts say and take their word as gospel, but that's a dangerous game. I've seen several posts from some "leading lights" in the search community over the last few months that have had me sit up and say "huh?"In the past I've also dealt with in-house experts who had experienced one data point over a year ago, and from that they extrapolated a full theory on what search engines like and don't like.
Presumably, these people don't do it maliciously, but such misinformation can prevent you from reaching your goals.
So where should you get your information from? How about directly from the search engines?
That doesn't just mean subscribing to the search engine blogs, reading the webmaster guidelines, or even poring over what was and wasn't said by search engine reps at the latest SES. Instead, the tools they provide give you more and more information about what the search engines like and don't like.
Google Webmaster Tools
Most Search Engine Watch readers should be intimately familiar with Google Webmaster Tools, but have you noticed one of the latest additions?
Last week Google added News XML Sitemap error feedback into the tool. So if you want to know why a particular article isn't showing up in Google News, all you have to do is pop over to Webmaster Tools to find out that the article was deemed to be fragmented, or too short. Then all you have to do is adjust your production process to make sure that all of your articles will appear in Google News.
IIS Search Engine Optimization Toolkit It's not just Google though. Bing also has a valuable tool, their IIS SEO Toolkit, which provides a nice amount of information about what they like and don't like.
A couple of quick disclaimers before you rush off to install it. This tool requires Vista or Windows 7 on your machine, the installation process isn't particularly easy, and if your site has major architectural issues this tool may fail to run correctly.
Once you do have this tool, from a command line type "inetmgr" (which I couldn't find in the documentation, but found on a helpful forum), click on the Search Engine Optimization Site Analysis button, click on "New Analysis," enter your starting URL, and enter the max number of pages to spider (you can go up to 999,999, but typically running it for 10,000 pages will give you a good feel for a site). Once it's finished running, you can then view the reports.
The reports show all of the errors encountered when crawling the site. More likely than not, you'll see a lot more than 10,000 errors for your pages.
What's interesting when you click through to look at each of the individual reports is that they detail some information about why they make a recommendation or regard something as an error. For example, if your site has an old page that redirects to another page that redirects to another page, they let you know explicitly that link equity won't make it from the oldest page to the newest.
Tuesday, June 22, 2010
Basic SEO Article
The Basic SEO Article’s tips are listed below
• Firstly, pay attention to the structure of your page properly by using heading tags, subheading tags, and page titles with proper keywords density.
• Secondly, be unique for the page title of each page, each page must have its primary keywords in the start of the page title.
• Thirdly, use keywords throughout the entire page content.
• Keep in mind that SEO articles are written for the user, so it should be beneficial and useful for them. The font size of the text is supposed to read well by the human eye.
• Utilize text links on your website as much as possible. If it is not possible to use text link in primary navigation then try to add them at the bottom of your page.
• Also assemble a site map to assure the structure of the site for spiders or crawlers.
• Make sure to build a well-arranged navigation of your site in to definite categories and sub-categories.
• Always try your best to use keywords in most of the anchor text to help both internal as well as external links (links from the other site).
• Be devoted to your topic and show enthusiasm that it links to you.
• If it will helpful to improve your site value, try to link your content with relevant resources
•Directory submission to your site is also important.
• Always make an effort to get more and more links.
• Regularly, add most relevant and informative content for attraction of the people and to make them your fan forever.
marketingseo
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