SEM vs SEO - the Difference?

SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily "seen" by search engines. Some of the more common SEO tactics include:

1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords

Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:

1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising

In most of these methods, the idea is to generate high quality, relevant content that is keyword rich and placed on sites other than yours, This content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google's results and page rankings.

The important parts above are that the back links to your site must come from relevant, original content. If you have used some of the spamming services or link farms to try to build your back links, Google may penalize you and possibly even black list your site.

Back links generated "Organically," meaning that they are from high quality, relevant content are also very important to Google, whereas Paid advertising - even Google's own PPC program - does nothing to help you get higher up in the page results rankings.

Reference Article : EzineArticles.com/?expert=Brian_Woeller

Search Engine Optimization Tip

search engine optimization tip

1. Unique Page Titles.

Take a look at a selection of web pages that come up high in the search engine results for any search term and you'll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term. search engine optimization tip

2. Descriptive Keyword Links.

How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results. You should also use keywords and phrases in the site's navigation (menu), as those terms are (or should be) highly relevant for the page they link to. . search engine optimization tip

3. Keywords in Your On-page Copy

If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. Keywords in your copy establish your site's relevance for words searchers use when they're looking for your product or service. . search engine optimization tip

4. Clean, Accessible Website Design

Messy, bloated HTML code, 404 errors, re-directs, too many graphics, content hiding behind forms etc., all hinder the search engines' ability to index your site. And if they can't index it, they can't rank it. Follow W3C's accessibility guidelines when building your website. Better yet, ask your website designer what he knows about standards compliant website design. If he or she can't answer, find someone who can. . search engine optimization tip

5. Focused Site Topic

It seems logical that the more focused your site is, the higher it will rank for related search terms. For example, a site that is focused on the sale of exercise mini-trampolines will probably do better for the search term "mini trampolines" than a site that tries to sell a number of unrelated or a selection of different exercise equipment. In addition, it makes sense to create specialty websites whenever possible. That way, you don't fall into the trap of trying to do too many things and end up doing none of them well. . search engine optimization tip

6. Relevant Incoming Links

The number of other sites that link to your site's pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines. For example, one relevant link from an "authority" site such as a .org, .gov, or a site that's proven itself as a reliable source, provides more value than several links from unrelated or "unproven" sites. . search engine optimization tip

Keyword Support For SEO in Online Marketing

Keyword Support

Keywords are one of the largest promotional tools available over

The Internet for online marketing websites. The suggestion is that the site
becomes in full view to traffic at high levels. Thus, keywords are related word
in to the Search Engines, which directs the visitors to a site area. The more
keywords used in articles written, thus produces higher traffic since your site
is often listed in the Top Search Engines online. According to many, the better
solution for marketing your web is by uploading articles to your web pages that
promote your sites purpose. In other words, if you are promoting bicycles, then
the keywords should revolve around bikes.

The article should have 2.5% or 3% and/or higher in keywords that relate to the
service, product, or else support you offer. The higher dense keyword the more
likely your website will reach Google and Yahoo's top search engine. Thus, this
procedure is commonly known as search engine optimizing.

At what time you consider writing articles goals to rich up the keywords, you
must also consider the types of customers that will visit your site. Thus, if
customers are searching for bicycles, then you want to consider what consumers
expect, or like. For example, writing an article goaled to reach an audience of
bike customers, you might use words such as, mountain bike, bicycle, parts for
bikes, and so on.

After considering keywords, and determining which keywords would best market.your site, you will also need to consider header keywords. In other words,
bicycles are the prime keyword, however bicycles come under many headlinesinclude Trek and so on. Many companies manufacture bikes, therefore you customermight consider a specific name brand, thus these names should be under yourheader keywords.

At the time you collect all the keywords for your site, you will need to
consider topics. Furthermore, it is not wise to use keywords in an end-to-end,
since this might confuse the audience, as well as the search engines. For
example, you would not write, "AT GRI we sell bikes for less, which less for
bikes makes it convenient for our customers, to receive bikes for less. This is
only redundancy, which annoys many readers. Therefore, write AT GRI we sell
bikes for less. Our bikes. You get the point. Anyway, few marketers believe that
placing keywords in a sequence that conforms to the topic or headlines is idea
for promoting a website.

Reference this Article : www. gsynetwork .com

Off-page search engine optimization

Off-page search engine optimization

This method is in my opinion the hardest part in seo because it requires a lot of work on a daily bases. You could also do it 1 day in a week, it depends and some people don’t have to do it at all since they rather make quality content which makes these kinda automated, which is a good thing in off page optimization. Let me first tell you which these are and then i’ll explain it.

The off-page seo elements include:

• Page Rank
• Backlinks
• Link Exchange
• Anchor text
• Relevancy
• Directories
• Traffic
• Bookmark

So the most important off-page element are backlinks and Link Exchange. These are links to your web site - page that have to be relevant (for max results!) to your niche. The more links you have to a page/keyword, the better will it be ranked. That is why writing to other people and asking them to exchange links is important and takes a lot of your time. There are some tips and tricks to help you with it, but that’s just a topic for another post. So in short, off-page seo are the elements and thigs, that are on other websites and have impact (good or bad) on your sites.

Optimization On-page search engine

Optimization On-page search engine

On-page seo stands for all of the techniques and methods used on your web site that is hosted on a server. You have full control of how you make this changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher (depends on the competition and a lot of factors which are explained in my blog).

You may know some or maybe even all of the elements i just named, but using them the right way so the search engines can enjoy your site is a different story. Also the list may get bigger since i may forgot some of the seo elements and will be adding them later.

Each of these elements has it’s own set of rules that Google and other search engines like. The purpose of these is, that you help the spider to read your content and site without any errors. This will show quality and will get you ranked higher.

The on-page optimization elements are:

• Titles, Headings
• Meta tags
• Clean Design
• Navigation
• Content - Keywords
• URLs
• Sitemaps
• File size
• Site size
• Domain name
• Site age
• Images - ALT
• Outgoing links
• and others…

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