Search engine optimization (seo new information)

From Wikipedia

History seo new information

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date. seo new information

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results.They also recognised that the higher their site ranking the more people would click on the website. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997. seo new information

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.^[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines. seo new information

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. seo new information

Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. seo new information

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. seo new information

To reduce the impact of link schemes, search engines, by 2007, considered a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms. seo new information

Refarence:http://en.wikipedia.org/wiki/Search_engine_optimization#History

Top 5 Mistakes in Web Site Optimization

Top 5 Mistakes in Web Site Optimization

Web site optimization is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.

1) Web Site Optimization Mistake : Lack of Targeted Keywords and Phrases
A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you.


2) Web Site Optimization Mistake : Poorly Written ContentSite content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number Well-written content is what search engine spiders feed on, and content is the key to high rankings.


3) Web Site Optimization Mistake : Black Hat SEO TechniquesBlack Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul.

4) Web Site Optimi1zation Mistake : Using Meta Tags Improperly or Not At AllMeta tags include title tags, keyword tags, and description tags. While not the absolute most important component in Web site optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page.

5) Web Site Optimization Mistake : A Badly Designed SiteIneffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Web site optimization; plus, if users can't find what they want on your site quickly, they'll find another site.

SEM vs SEO - the Difference?

SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily "seen" by search engines. Some of the more common SEO tactics include:

1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords

Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:

1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising

In most of these methods, the idea is to generate high quality, relevant content that is keyword rich and placed on sites other than yours, This content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google's results and page rankings.

The important parts above are that the back links to your site must come from relevant, original content. If you have used some of the spamming services or link farms to try to build your back links, Google may penalize you and possibly even black list your site.

Back links generated "Organically," meaning that they are from high quality, relevant content are also very important to Google, whereas Paid advertising - even Google's own PPC program - does nothing to help you get higher up in the page results rankings.

Reference Article : EzineArticles.com/?expert=Brian_Woeller

Search Engine Optimization Tip

search engine optimization tip

1. Unique Page Titles.

Take a look at a selection of web pages that come up high in the search engine results for any search term and you'll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term. search engine optimization tip

2. Descriptive Keyword Links.

How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results. You should also use keywords and phrases in the site's navigation (menu), as those terms are (or should be) highly relevant for the page they link to. . search engine optimization tip

3. Keywords in Your On-page Copy

If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. Keywords in your copy establish your site's relevance for words searchers use when they're looking for your product or service. . search engine optimization tip

4. Clean, Accessible Website Design

Messy, bloated HTML code, 404 errors, re-directs, too many graphics, content hiding behind forms etc., all hinder the search engines' ability to index your site. And if they can't index it, they can't rank it. Follow W3C's accessibility guidelines when building your website. Better yet, ask your website designer what he knows about standards compliant website design. If he or she can't answer, find someone who can. . search engine optimization tip

5. Focused Site Topic

It seems logical that the more focused your site is, the higher it will rank for related search terms. For example, a site that is focused on the sale of exercise mini-trampolines will probably do better for the search term "mini trampolines" than a site that tries to sell a number of unrelated or a selection of different exercise equipment. In addition, it makes sense to create specialty websites whenever possible. That way, you don't fall into the trap of trying to do too many things and end up doing none of them well. . search engine optimization tip

6. Relevant Incoming Links

The number of other sites that link to your site's pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines. For example, one relevant link from an "authority" site such as a .org, .gov, or a site that's proven itself as a reliable source, provides more value than several links from unrelated or "unproven" sites. . search engine optimization tip

Keyword Support For SEO in Online Marketing

Keyword Support

Keywords are one of the largest promotional tools available over

The Internet for online marketing websites. The suggestion is that the site
becomes in full view to traffic at high levels. Thus, keywords are related word
in to the Search Engines, which directs the visitors to a site area. The more
keywords used in articles written, thus produces higher traffic since your site
is often listed in the Top Search Engines online. According to many, the better
solution for marketing your web is by uploading articles to your web pages that
promote your sites purpose. In other words, if you are promoting bicycles, then
the keywords should revolve around bikes.

The article should have 2.5% or 3% and/or higher in keywords that relate to the
service, product, or else support you offer. The higher dense keyword the more
likely your website will reach Google and Yahoo's top search engine. Thus, this
procedure is commonly known as search engine optimizing.

At what time you consider writing articles goals to rich up the keywords, you
must also consider the types of customers that will visit your site. Thus, if
customers are searching for bicycles, then you want to consider what consumers
expect, or like. For example, writing an article goaled to reach an audience of
bike customers, you might use words such as, mountain bike, bicycle, parts for
bikes, and so on.

After considering keywords, and determining which keywords would best market.your site, you will also need to consider header keywords. In other words,
bicycles are the prime keyword, however bicycles come under many headlinesinclude Trek and so on. Many companies manufacture bikes, therefore you customermight consider a specific name brand, thus these names should be under yourheader keywords.

At the time you collect all the keywords for your site, you will need to
consider topics. Furthermore, it is not wise to use keywords in an end-to-end,
since this might confuse the audience, as well as the search engines. For
example, you would not write, "AT GRI we sell bikes for less, which less for
bikes makes it convenient for our customers, to receive bikes for less. This is
only redundancy, which annoys many readers. Therefore, write AT GRI we sell
bikes for less. Our bikes. You get the point. Anyway, few marketers believe that
placing keywords in a sequence that conforms to the topic or headlines is idea
for promoting a website.

Reference this Article : www. gsynetwork .com