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Monday, December 31, 2007

SEM vs SEO - the Difference?

SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily "seen" by search engines. Some of the more common SEO tactics include:

1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords

Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:

1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising

In most of these methods, the idea is to generate high quality, relevant content that is keyword rich and placed on sites other than yours, This content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google's results and page rankings.

The important parts above are that the back links to your site must come from relevant, original content. If you have used some of the spamming services or link farms to try to build your back links, Google may penalize you and possibly even black list your site.

Back links generated "Organically," meaning that they are from high quality, relevant content are also very important to Google, whereas Paid advertising - even Google's own PPC program - does nothing to help you get higher up in the page results rankings.


Reference Article : EzineArticles.com/?expert=Brian_Woeller

Tuesday, December 18, 2007

Search Engine Optimization Tip

search engine optimization tip

1. Unique Page Titles.

Take a look at a selection of web pages that come up high in the search engine results for any search term and you'll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term. search engine optimization tip

2. Descriptive Keyword Links.

How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results. You should also use keywords and phrases in the site's navigation (menu), as those terms are (or should be) highly relevant for the page they link to. . search engine optimization tip

3. Keywords in Your On-page Copy

If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. Keywords in your copy establish your site's relevance for words searchers use when they're looking for your product or service. . search engine optimization tip

4. Clean, Accessible Website Design

Messy, bloated HTML code, 404 errors, re-directs, too many graphics, content hiding behind forms etc., all hinder the search engines' ability to index your site. And if they can't index it, they can't rank it. Follow W3C's accessibility guidelines when building your website. Better yet, ask your website designer what he knows about standards compliant website design. If he or she can't answer, find someone who can. . search engine optimization tip

5. Focused Site Topic

It seems logical that the more focused your site is, the higher it will rank for related search terms. For example, a site that is focused on the sale of exercise mini-trampolines will probably do better for the search term "mini trampolines" than a site that tries to sell a number of unrelated or a selection of different exercise equipment. In addition, it makes sense to create specialty websites whenever possible. That way, you don't fall into the trap of trying to do too many things and end up doing none of them well. . search engine optimization tip

6. Relevant Incoming Links

The number of other sites that link to your site's pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines. For example, one relevant link from an "authority" site such as a .org, .gov, or a site that's proven itself as a reliable source, provides more value than several links from unrelated or "unproven" sites. . search engine optimization tip

Saturday, December 8, 2007

Keyword Support For SEO in Online Marketing

Keyword Support



Keywords are one of the largest promotional tools available over

The Internet for online marketing websites. The suggestion is that the site
becomes in full view to traffic at high levels. Thus, keywords are related word
in to the Search Engines, which directs the visitors to a site area. The more
keywords used in articles written, thus produces higher traffic since your site
is often listed in the Top Search Engines online. According to many, the better
solution for marketing your web is by uploading articles to your web pages that
promote your sites purpose. In other words, if you are promoting bicycles, then
the keywords should revolve around bikes.

The article should have 2.5% or 3% and/or higher in keywords that relate to the
service, product, or else support you offer. The higher dense keyword the more
likely your website will reach Google and Yahoo's top search engine. Thus, this
procedure is commonly known as search engine optimizing.

At what time you consider writing articles goals to rich up the keywords, you
must also consider the types of customers that will visit your site. Thus, if
customers are searching for bicycles, then you want to consider what consumers
expect, or like. For example, writing an article goaled to reach an audience of
bike customers, you might use words such as, mountain bike, bicycle, parts for
bikes, and so on.

After considering keywords, and determining which keywords would best market.your site, you will also need to consider header keywords. In other words,
bicycles are the prime keyword, however bicycles come under many headlines
include Trek and so on. Many companies manufacture bikes, therefore you customermight consider a specific name brand, thus these names should be under yourheader keywords.

At the time you collect all the keywords for your site, you will need to
consider topics. Furthermore, it is not wise to use keywords in an end-to-end,
since this might confuse the audience, as well as the search engines. For
example, you would not write, "AT GRI we sell bikes for less, which less for
bikes makes it convenient for our customers, to receive bikes for less. This is
only redundancy, which annoys many readers. Therefore, write AT GRI we sell
bikes for less. Our bikes. You get the point. Anyway, few marketers believe that
placing keywords in a sequence that conforms to the topic or headlines is idea
for promoting a website.

Reference this Article : www. gsynetwork .com

Saturday, December 1, 2007

Off-page search engine optimization

Off-page search engine optimization

This method is in my opinion the hardest part in seo because it requires a lot of work on a daily bases. You could also do it 1 day in a week, it depends and some people don’t have to do it at all since they rather make quality content which makes these kinda automated, which is a good thing in off page optimization. Let me first tell you which these are and then i’ll explain it.

The off-page seo elements include:

  • Page Rank
  • Backlinks
  • Link Exchange
  • Anchor text
  • Relevancy
  • Directories
  • Traffic
  • Bookmark

So the most important off-page element are backlinks and Link Exchange. These are links to your web site - page that have to be relevant (for max results!) to your niche. The more links you have to a page/keyword, the better will it be ranked. That is why writing to other people and asking them to exchange links is important and takes a lot of your time. There are some tips and tricks to help you with it, but that’s just a topic for another post. So in short, off-page seo are the elements and thigs, that are on other websites and have impact (good or bad) on your sites.


Monday, November 26, 2007

Optimization On-page search engine

Optimization On-page search engine

On-page seo stands for all of the techniques and methods used on your web site that is hosted on a server. You have full control of how you make this changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher (depends on the competition and a lot of factors which are explained in my blog).

You may know some or maybe even all of the elements i just named, but using them the right way so the search engines can enjoy your site is a different story. Also the list may get bigger since i may forgot some of the seo elements and will be adding them later.

Each of these elements has it’s own set of rules that Google and other search engines like. The purpose of these is, that you help the spider to read your content and site without any errors. This will show quality and will get you ranked higher.

The on-page optimization elements are:

  • Titles, Headings
  • Meta tags
  • Clean Design
  • Navigation
  • Content - Keywords
  • URLs
  • Sitemaps
  • File size
  • Site size
  • Domain name
  • Site age
  • Images - ALT
  • Outgoing links
  • and others…
For More information send your comments












Saturday, November 17, 2007

Google Top 500 Search Engine Keywords Of The Week

Top 500 Search Engine Keywords Of The Week

Headers defined Nos. : Position according to popularity
Count : Number of sightings of keyword in database.
Keyword : The keyword itself
The top 300 surge reportThese are the top 300 queries from the last 48 hours, which
represents the complete queries from the largest Metacrawlers
on the web (Metacrawler/Dogpile etc..) for the last 48 hours.

Refrence
More Information:
http://www.searchengineguide.com/wt/keyword_research/1114_wt1.html

SeeKeyword:
http://www.searchengineguide.com/wt/keyword_research/1114_wt1.html



Saturday, November 3, 2007

SEO Questions & Answers (FAQ) (Knowledgebase)

SEO Questions & Answers (FAQ) (Knowledgebase)

Q:

What is a Title?

A:

The "Title" of a web site is probably the single most important element for natural search engine positioning. The Title is placed within the "head" of the html, is generally 12-15 words long and should be descriptive in nature.


Q:

What is a keyword?

A:

A "keyword" or "keyword Phrase" is the word or words a person types into the search box on a search engine to look up subject matter on the Internet. If you are looking for a flag for your home or office, you might type in "American Flags". The Search Engine screens its database for those web sites it has obtained and looks for the words, "American Flags". Through programming, it then finds and places in order those web sites which it believes to be a match and displays them in order of relevancy. With proper design of a web site, you should have a keyword meta tag area within the head of your html to list the words or "keywords" which best describe your web site. It is important to reflect carefully when choosing your keywords. If you sell boats, but you are only licensed to do so in Maine, then your keywords might best be "boats for sale in Maine" or "Maine Boats", etc.

Q:

What is a Description?

A:

The "Description" of your web site also resides within the "head" of your html and is usually a sentence or two containing approximately 15 words which best describe your web site.


Q:

What is "body content relevance"?

A:

"Body content relevance" is the written "non-image" text on the page of the web site which is descriptive in nature and relates to the title, description and keywords. It is not mandatory to have relevant body content, but it most definetly will assist your ranking on the search engines.


Q:

What is link popularity?

A:

Link popularity refers to the number of web pages on the Internet which are recognized by a search engine to have a hyperlink reference to your site, or in other words are "pointing" to your web site as a reference.


Q:

What does the Submission Process Actually Do?

A:

The SUBMISSION programs send your web site address, "URL" to search engines and links using what is referred to as add-a-URL strings. After receiving the URL, engines use a "spider" to then parses through the HTML code looking for tags that begin with "


Q:

When will my Submissions appear on the engines?

A:

Every engine and directory is different. In some cases, your submission will appear within a few days. In some cases your submission may be much longer and in some instances, your web site may never get listed by that submission. Because of this, the idea is that the more engines you submit to, the better your visibility will be and if you submit regularly (every month), you have a better chance of getting added to the engines that didn't add you the last time. Many engines and directories put you in a queue. Some will manually add you when they get a chance. Some will wait to check your site out for content.


Q:

What is the difference between submission and placement and when will my first page paid placement list on the search engines?

A:

With search engine submission, we do not guarantee that a search engine will place your web site. With search engine placement, we ask for you to allow ten days for placement on the search engines. You will receive a ranking report at the email address you provided on your order form.

Q:

What is a search engine and how does it work?

A:

On the Internet, a search engine has three parts:

A spider (also called a "crawler" or a "bot") which travels to every page or representative page on every searchable web site, reads it, then using hypertext links on those pages, travels throughout the other pages linked by
that web site.

A catalog or Index which is created by programs compiling the pages read
from those web sites, and...

A program which receives your search request, compares it to the entries in the index, and returns the results to you. An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory on the Web. A number of Web portal sites offer both the search engine and directory approaches to finding information Not all search engines are created equal, but all of them have a few basic components that are essential to their use. Some components are more visible than others to the average user, but all of them must be working in tandem to create a high performance search tool. The three basic actions that have to be performed for a search engine to be useful are: Gather information, analyze information, and display information. The only major difference between major search engines is how these tasks are performed and how often they are performed. Gathering information Spiders are the programs that search engines use to collect information about web sites on the Internet. These programs traverse the world wide web gathering the content of web sites and store that information for later processing.

There are two basic ways that spiders can find your web site. You can tell the search engine about your web site, or let it find your site on its own. Typically search engines will have a place on their web site which allows you to suggest a site to them. After a site has been suggested, the search engines spider will visit that web site to collect information about it. Spiders also follow the links on each web site to find linked sites to visit. This is how a spider will find your site by itself. The more web sites that link to your site, the more likely a spider will find your site without you telling it your sites URL.

Usually search engine spiders will revisit your site when you submit your URL again. When the spider finds a link to your site, or after a specified amount of time has passed since its last visit. Depending on the number of web sites that the spider needs to visit and the resources that the spider has at its disposal, it can take days or months for a spider to visit or revisit your web site.

Displaying information
Search engines take a search request from a user and display a list of web pages that relate to that topic. These returned sites give clues to the algorithm used to analyze the web pages in the search engines index. When a search engine displays the file size of the web page or a percentage next to the web site, it can be used to help figure out how to optimize your web pages better for that search engine. Some search engines return results in the order of relevance, others mix up the results to make sure the web sites returned are from different sites. No matter how a search engine displays the information requested by a user, this result is typically the first impression of your web site. It is important to follow any guidelines that search engines give and do research on how each search engine analyzes web pages so that you not only get a good ranking for your search, but the description of your site is accurate as well.

Q:

What is an algorithm?

A:

The term algorithm (pronounced "AL-go-rith-um") is a procedure or formula for solving a problem। The word derives from the name of the Persian mathematician, Al-Khowarizmi (825 AD). A computer program can be viewed as an elaborate algorithm. In mathematics and computer science, an algorithm usually means a small procedure that solves a recurrent problem.


Q:What is a search engine and how does it work?

A:On the Internet, a search engine has three parts:

A spider (also called a "crawler" or a "bot") which travels to every page or representative page on every searchable web site, reads it, then using hypertext links on those pages, travels throughout the other pages linked by
that web site.

A catalog or Index which is created by programs compiling the pages read
from those web sites, and...

A program which receives your search request, compares it to the entries in the index, and returns the results to you. An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory on the Web. A number of Web portal sites offer both the search engine and directory approaches to finding information Not all search engines are created equal, but all of them have a few basic components that are essential to their use. Some components are more visible than others to the average user, but all of them must be working in tandem to create a high performance search tool. The three basic actions that have to be performed for a search engine to be useful are: Gather information, analyze information, and display information. The only major difference between major search engines is how these tasks are performed and how often they are performed. Gathering information Spiders are the programs that search engines use to collect information about web sites on the Internet. These programs traverse the world wide web gathering the content of web sites and store that information for later processing.

There are two basic ways that spiders can find your web site. You can tell the search engine about your web site, or let it find your site on its own. Typically search engines will have a place on their web site which allows you to suggest a site to them. After a site has been suggested, the search engines spider will visit that web site to collect information about it. Spiders also follow the links on each web site to find linked sites to visit. This is how a spider will find your site by itself. The more web sites that link to your site, the more likely a spider will find your site without you telling it your sites URL.

Usually search engine spiders will revisit your site when you submit your URL again. When the spider finds a link to your site, or after a specified amount of time has passed since its last visit. Depending on the number of web sites that the spider needs to visit and the resources that the spider has at its disposal, it can take days or months for a spider to visit or revisit your web site.

Displaying information
Search engines take a search request from a user and display a list of web pages that relate to that topic. These returned sites give clues to the algorithm used to analyze the web pages in the search engines index. When a search engine displays the file size of the web page or a percentage next to the web site, it can be used to help figure out how to optimize your web pages better for that search engine. Some search engines return results in the order of relevance, others mix up the results to make sure the web sites returned are from different sites. No matter how a search engine displays the information requested by a user, this result is typically the first impression of your web site. It is important to follow any guidelines that search engines give and do research on how each search engine analyzes web pages so that you not only get a good ranking for your search, but the description of your site is accurate as well.

Wednesday, October 31, 2007

Google SEO Information

Increasing your Google Page Rank?

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let's take a look at what Google PageRank is and why it is so important to every website owner.
First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Goggle’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google Page Rank?
Google PageRank is a process the search engine's uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user's needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?
What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine's listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.


Making Google PageRank Improvements
If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.
Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links
Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google's search engine.
What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business' bottom line.


Refrance by :http://www.freshrank.com

Monday, September 24, 2007

Search Engine Breakdown (Knowledge Base)

Search Engine Breakdown (Knowledge Base)

1.Search Engine Breakdown
2.Pay-Per-Click Search Engines
3.Search Engine Listings
4.SEO Questions & Answers
5.Ranking Tips
6.Search Engine Statistics
7.Search Engine ग्लोस्सर्य

Search Engine Breakdown

1.How do search engines work?
The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.
Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.
If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.


Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.
Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

"Hybrid Search Engines" Or Mixed Results
In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries.


The Parts Of A Crawler-Based Search Engine
Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.
Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.
Search engine software is the third part of a search engine। This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant। You can learn more about how search engine software ranks web pages on the aptly-named How Search Engines Rank Web Pages page।
Major Search Engines: The Same, But Different
All crawler-based search engines have the basic parts described above, but there are differences in how these parts are tuned. That is why the same search on different search engines often produces different results. Some of the significant differences between the major crawler-based search engines are summarized on the Search Engine Features Page. Information on this page has been drawn from the help pages of each search engine, along with knowledge gained from articles, reviews, books, independent research, tips from others and additional information received directly from the various search engines.

Search Engines vs. Directories
Search Engines: Search engines create listings automatically by crawling a URL, (unified resource locator), and compiling information about that web site into a database. When "searching" one of these databases, results are presented giving emphasis on certain criteria. The methodology of this search and delivery is known as an algorithm.
If you change one of your web pages, search engines eventually find those changes, which can affect how you are listed.

Directories: Directories such as Yahoo!, are maintained by humans who review inclusion requests of URLs. The human editors then divide these web sites into categories accordingly.
You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.
How Search Engines Rank Web Pages
Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.
Of course, the search engines don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.

As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."
OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.
Unfortunately, search engines don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engines go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.

Location, Location, Location...and Frequency
One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.
Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.
Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.
Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Spice In The Recipe

Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.
To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

Search engines may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.

Off The Page Factors
Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.
Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.
Another off the page factor is clickthrough measurement। In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.








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Friday, August 31, 2007

Daily Tips to the Top Of The Search Engines

Daily Tips to the Top Of The Search Engines

1.Do not purchase a new domain unless you have to. Due to Google's aging delay for all new domains, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

2.Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

Tuesday, August 28, 2007

SEO Optimization: Top Google Rankings FAST(videos)

Basically SEO can be separated into 2 types

Search Engine Optimization definition


Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows,

On-page optimization
Keyword density
Title Tag optimization
Keywords in the content
Quality of original content
Keywords in hyperlinks
Keywords in headings and bold tags
Keywords in URL
Meta Tags (some engines)
Sitemap
Link structure
"Indexability" of the web page


Off-page optimization
Amount of incoming links
Quality of sites that link to yours
Relevancy of sites that link to yours
Keywords in the anchor text








Friday, August 24, 2007

SEO and SEM Are Powerful Marketing Tools.



DIFFERENCES BETWEEN SEO and SEM

DIFFERE


SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

  1. Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced
  • You can use SEO to bring high volume traffic.
  • You can use SEO to bring very targeted sales leads.
  • You can use SEO to increase brand awareness.
  • Keyword analysis and research
  • Keyword strategy
  • Website analysis
  • Content and website modifications
  • Monthly ranking reports

Search Engine Marketing (SEM)
The function of Search Engine Marketing (SEM) is typically made up of 2 main areas: Pay-Per-Click Marketing and Organic Search Engine Optimization.

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