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Tuesday, May 28, 2013

Matt Cutts On 10 New SEO Changes

Matt Cutts On 10 New SEO Changes At Google In Next Few Months

Yesterday, Google's Matt Cutts did something he doesn't often do - he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months" he said.
Of course, Matt, Google's head of search spam, adds a disclaimer that timelines and priorities may change between now and then - but this is what is scheduled currently.
Here is the video:

Now, I go into detail on each of the ten points at Search Engine Land but here is the summary of those details:
  1. Major Penguin Update
  2. Advertorial Spam
  3. Spammy Queries Being Looked At
  4. Going Upstream At Link Spammers
  5. More Sophisticated Link Analysis
  6. Improvements On Hacked Sites
  7. Authority Boost In Algorithm
  8. Panda To Soften
  9. Domain Clusters In SERPs
  10. Improved Webmaster Communication
Since I will be offline the next two days, I may do more detailed scheduled blog posts about each one of these. For now, read Search Engine Land and watch Matt's video.
Forum discussion at WebmasterWorld & Hacker News.
Article reference:http://www.seroundtable.com/google-seo-changes-16782.html

Google's Major Penguin Update

Google's Major Penguin Update Coming In Weeks. It Will Be Big.....


On Friday, Google's head of search spam, Matt Cutts announced on Twitter that the Penguin update we areexpecting this year, will be coming in the next few weeks.
Matt Cutts said, "we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks."
This has sent shockwaves through the webmaster and SEO industry over the weekend. We know the next generation Penguin update is a major revision to the existing one. Matt said the previous ones were minor updates. To take you back, we had an update on May 24, 2012 andOctober 5, 2012. Matt said on Twitter that those were more minor, he would have named them 1.1 and 1.2 and that Google is naming this new update version 2.0.
We are calling it the 4th update to Penguin, but yea, this is expected to be huge. We past the anniversary of the Penguin update and many SEOs and webmasters have yet to recover.
Now with the next generation update, many SEOs are hopeful of recovery but terrified that their efforts will end up being futile. Why? Well, even if they did manage to clean up their sites and do everything to warrant a release of the initial Penguin algorithm, with the new algorithm in place, who knows what else they may have triggered.
Danny Sullivan has an excellent write up on this Penguin release and the history around it.
Trust me, I will be all over this when I see signs in the forums about this update. So stay tuned, brace yourself and trust me - webmasters will survive and grow from this.
Forum discussion at Google Webmaster Help, WebmasterWorld and DigitalPoint Forums.
Update: Here is a video from Matt Cutts where he talks about Penguin 2.0, and many other topics. It was released today:





Article reference:http://www.seroundtable.com/google-penguin-four-16775.html
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