Tuesday, August 28, 2007

SEO Optimization: Top Google Rankings FAST(videos)

Basically SEO can be separated into 2 types

Search Engine Optimization definition


Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows,

On-page optimization
Keyword density
Title Tag optimization
Keywords in the content
Quality of original content
Keywords in hyperlinks
Keywords in headings and bold tags
Keywords in URL
Meta Tags (some engines)
Sitemap
Link structure
"Indexability" of the web page


Off-page optimization
Amount of incoming links
Quality of sites that link to yours
Relevancy of sites that link to yours
Keywords in the anchor text








Friday, August 24, 2007

SEO and SEM Are Powerful Marketing Tools.



DIFFERENCES BETWEEN SEO and SEM

DIFFERE


SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

  1. Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced
  • You can use SEO to bring high volume traffic.
  • You can use SEO to bring very targeted sales leads.
  • You can use SEO to increase brand awareness.
  • Keyword analysis and research
  • Keyword strategy
  • Website analysis
  • Content and website modifications
  • Monthly ranking reports

Search Engine Marketing (SEM)
The function of Search Engine Marketing (SEM) is typically made up of 2 main areas: Pay-Per-Click Marketing and Organic Search Engine Optimization.

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