Google Buys Game Company Slide..

Google Buys Game Company Slide

Update: Right on schedule, Google has now formally announced its acquisition of Slide. On the company's oficial blog, David Glazer says:

For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them.

Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.

Original Article: TechCrunch is reporting that Google has agreed to acquire game company Slide, which makes games like SuperPoke Pets, SPP Ranch, Top Fish, SuperPocus Academy of Magic, FunSpace, Top Friends, and SuperPoke. The price? A reported $182 million.

The publication says the deal isn't supposed to be announced until Friday, so I'm guessing we'll have more details then.

Google buying a game company is not exactly a surprise. Last week, the Wall Street Journal reported that Google was in talks with three more game companies - Playdom, EA's Playfish, and Zynga.
There has been a lot made of Google's plans to take on Facebook in the social media space (beyond the company's existing products), and games have been expected to be at least one part of the strategy. An acquisition like this would appear to confirm this, as Slide's games are already present on Facebook. 

It will be interesting to see just how far Google is going to take this gaming initiative - how many acquisitions in this space the company will make. 

Tech Crunch reported earlier that Google's Vic Gundotra has taken the lead in Google's social media strategy. I suspect that Android and Goosgle TV will play heavily into the company's plans - they are certainly a couple of weapons that Facebook doesn't have.

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Google UK Chief Speaks Of Focus On Mobile, Social.........

 Google UK Chief Speaks Of Focus On Mobile, Social

In nine days' time, Google will report its second quarter financial results, and no matter how well the search giant's done, at least a few critics are sure to argue that it needs to succeed in new fields.  Matt Brittin, Managing Director of Google UK, seems to feel mobile and social are the two main candidates.
Should Google shift its focus to mobile and social?  Speak your mind in the comments section.

Google isn't exactly trailing its competitors in terms of offering mobile products and services, of course.  Android has become a fairly mainstream mobile operating system, and more and more info is starting to circulate about Chrome OS, which might function in a similar space.  Plus, it's already possible to access just about all of Google's existing products using any sort of smartphone.
Brittin hinted that Google's mobile efforts may soon overshadow its more traditional endeavors, however.

Brittin told Jonathan Sibun this weekend, "As growth in broadband starts to flatten off, we're seeing the next wave.  The big shift is to mobile internet.  Between 25pc and 30pc of consumers use their mobiles to access the internet.  But in three years' time analysts believe more people will be accessing it from their mobiles than from a desktop.  That's a massive change."

As for what he said with regards to social networking, Brittin wouldn't go so far as to confirm the existence of Google Me.  Still, he didn't deny that a new product's in the works.
Furthermore, Brittin implied that Facebook can be beat, and the UK exec even issued a reminder that one of Google's properties has already achieved some success in the field.

"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said.  "We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries.  It's a phenomenon that is with us to stay.  I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
It's hard to imagine Brittin would make these points if Google didn't intend to participate in the trends.
Do you think Google can be successful on the mobile and social fronts?  Let us know by commenting below.
Ref Article:http://www.webpronews.com/topnews/2010/07/06/google-uk-chief-speaks-of-focus-on-mobile-social
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Google Have to Do to Make You Stop Using Facebook?

What Would Google Have to Do to Make You Stop Using Facebook?

Last week, it was talk about how Facebook's "going to war" with Google. This was based on Facebook using "likes" as relevance indicators in it's search results. As some pointed out, Facebook has a long way to go when it comes to competing with Google in search. Bing stands to gain more than anyone, as far as Facebook improving its search is concerned. This week, it's all about Google "going to war" with Facebook as a social network. Just as there is little evidence to suggest that Facebook poses a serious threat to Google the search engine, there is little to support the notion that Google is a threat to Facebook the social network.

Do you consider Google a threat to Facebook? Tell us why or why not.
The discussion rippling throughout the Blogosphere was kicked off when Digg Founder Kevin Rose tweeted (the tweet has now been removed):An interesting enough post, sure, but also one that caters to much more speculation than any real facts. A popular version of the speculation is that Google will do more with its profiles. This would make sense, given that this is the central hub for one's Google account, and could be somewhat thought of as Google's version of the Facebook Wall.
Obviously Google has other social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. As I have said numerous times in the past, Google is essentially already a social network, and these services are connected throughout a Google ID, the one that is tied to your Google Profile. It is really just a matter of how these are connected. Another way to look at it is that Google is the social network, and each product is one of the features.

Is Google going to kill Facebook with a new announcement? Probably not. While it will certainly be interesting to see what is announced (if anything), and it might be a very good product or feature, people are highly unlikely to stop using Facebook because of whatever it is. Chances are, you already use both Google and Facebook, and I seriously doubt that will stop anytime soon (at least for any reason related to this).

Eric Eldon at InsideFacebook points to comments from former Facebook executive Adam D'Angelo, who says Google's project is "not a rumor" and that there is "a large number of people working on it." Based on his comments, Google is modeling the project off of Facebook.  
Even if he says it's not a rumor, we still have to treat it as such until we hear word from Google, and we all know that Google doesn't comment on rumors. In another interesting sidestory, Matthew Papakipos, an engineer who "started and managed the Chrome OS project" is now with Facebook. One can only imagine what this means.

What would Google have to do to make you stop using Facebook? Share your thoughts here. Post comments

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Ref Article :http://www.webpronews.com/topnews/2010/06/25/likes-mean-relevance-in-facebook-search

Listen to the Search Engines...

Listen to the Search Engines

Figuring out what works and what doesn't for a search engine can take time, and lots of trial and error.Sure, you can read what the experts and self-proclaimed experts say and take their word as gospel, but that's a dangerous game. I've seen several posts from some "leading lights" in the search community over the last few months that have had me sit up and say "huh?"In the past I've also dealt with in-house experts who had experienced one data point over a year ago, and from that they extrapolated a full theory on what search engines like and don't like.

Presumably, these people don't do it maliciously, but such misinformation can prevent you from reaching your goals.

So where should you get your information from? How about directly from the search engines?

That doesn't just mean subscribing to the search engine blogs, reading the webmaster guidelines, or even poring over what was and wasn't said by search engine reps at the latest SES. Instead, the tools they provide give you more and more information about what the search engines like and don't like.

Google Webmaster Tools 

Most Search Engine Watch readers should be intimately familiar with Google Webmaster Tools, but have you noticed one of the latest additions?

Last week Google added News XML Sitemap error feedback into the tool. So if you want to know why a particular article isn't showing up in Google News, all you have to do is pop over to Webmaster Tools to find out that the article was deemed to be fragmented, or too short. Then all you have to do is adjust your production process to make sure that all of your articles will appear in Google News.

IIS Search Engine Optimization Toolkit It's not just Google though. Bing also has a valuable tool, their IIS SEO Toolkit, which provides a nice amount of information about what they like and don't like.

A couple of quick disclaimers before you rush off to install it. This tool requires Vista or Windows 7 on your machine, the installation process isn't particularly easy, and if your site has major architectural issues this tool may fail to run correctly.

Once you do have this tool, from a command line type "inetmgr" (which I couldn't find in the documentation, but found on a helpful forum), click on the Search Engine Optimization Site Analysis button, click on "New Analysis," enter your starting URL, and enter the max number of pages to spider (you can go up to 999,999, but typically running it for 10,000 pages will give you a good feel for a site). Once it's finished running, you can then view the reports. 

The reports show all of the errors encountered when crawling the site. More likely than not, you'll see a lot more than 10,000 errors for your pages.

What's interesting when you click through to look at each of the individual reports is that they detail some information about why they make a recommendation or regard something as an error. For example, if your site has an old page that redirects to another page that redirects to another page, they let you know explicitly that link equity won't make it from the oldest page to the newest. 

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Basic SEO Article

Basic SEO Article

SEO articles are now mostly written for making money, hence most of them are not found to be useful and interesting for people. Here the some basic SEO article writing tips are mentioned for a content that is mutually beneficial for you and the visitor.
The Basic SEO Article’s tips are listed below

• Firstly, pay attention to the structure of your page properly by using heading tags, subheading tags, and page titles with proper keywords density.
• Secondly, be unique for the page title of each page, each page must have its primary keywords in the start of the page title.
•  Thirdly, use keywords throughout the entire page content.
•  Keep in mind that SEO articles are written for the user, so it should be beneficial and useful for them. The font size of the text is supposed to read well by the human eye.
•  Utilize text links on your website as much as possible. If it is not possible to use text link in primary navigation then try to add them at the bottom of your page.
• Also assemble a site map to assure the structure of the site for spiders or crawlers.
• Make sure to build a well-arranged navigation of your site in to definite categories and sub-categories.
• Always try your best to use keywords in most of the anchor text to help both internal as well as external links (links from the other site).
• Be devoted to your topic and show enthusiasm that it links to you.
• If it will helpful to improve your site value,  try to link your content with relevant resources
•Directory submission to your site is also important.
• Always make an effort to get more and more links.
• Regularly, add most relevant and informative content for attraction of the people and to make them your fan forever.

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Online Video is a key contributor......

Online Video is a key contributor in upcoming future

Recently, launch of GoogleTV turns the attention of all towards its modernized feature. Now andafterwards, it will grow faster according to predictions. It will impact inboth areas of business “the television and the web”. Cisco has issued its
forecast on Visual Networking Index of 2014 and declared the greatest role ofvideo on internet landscape. To get more predictions of modern trend keep onreading…

Biggest traffic on internet is on mercy of video

Today, Video alone accounts to drive above one third of the total consumer traffic on internet. It isexpected to increase up to 40% till the end of this year, remember this expectation is excluding the effects of P2P video file. If we look on all online
videos we found that all video types (Internet, TV, video on demand, and P2P) will generate almost 91% of total international traffic by 2014. Cisco also forecast that, only internet videos will share the 57% of all consumers’ internet
traffic in the year 2014. It is believable because we see the leap and bound progress of web TV.  Other format that is
advanced web video (3D and HD) will attract 46% of the total consumer Internet video traffic.

The pleasing forecasts regarding internet TV

By superfluous rapid  progress of internet TV, it can be predicted that by the year 2014, over 8% of consumer traffic on internet will drive through it; ambient videos are also an additional 5% of internet traffic too. The journey of screen
display from TV to internet is estimated to be 107% annual growth rate in 2014.The internet-enabled TV will surely grow because of its uncountable advanced options and took an average of 285% in the year 2014. Estimation determines
that VoD or video-on-demand traffic will increase its effects two-folds in every two and a half year through the year 2014. This estimation will look to be true because of utmost admiration of Web TV globally.

Video communication turns the consumer traffic approach
 

Internet users and marketers are well-known about the contribution of traffic through videos. This has over the boundaries of instant massaging. The progress of video calling is accelerating and its progress will be increasing in future and expecting to boost seven folds in 2014. Furthermore, business videoconferencing is suspected
to increase up to ten-folds in the same forecasted years. Undoubtedly, it will too progressive that Over 50% of all traffic of business video conferencing will be online in the year 2014 and its will grow three-folds fast in comparison of
business IP traffic. Another equally admired technique is Web-based video conferencing, it will suspected to grow 180-folds in the forecast period, in which HD video conferencing is accounting for almost 57% in 2014, extremely up from 31 percent that is found in 2009.  In the end, these are predicted by looking on extreme progress of international online video community, that it will surpass the count of 1 billion users till the end of this year. Some countries like
China and India will have exceeded in count because of their increased population i.e. 1.3 billion in
China and 1.1 billion in India. It will make this user group nearly equivalent of the third largest country of world. These facts are quite amazing for one who never sees them in this context. But people seem to observe Web growth will endorse them surely.  Correspondingly, the annual international IP traffic will be gone beyond three-quarters of a zettabyte in upcoming four years.

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Google TV Coming to Make Your TV..

Google TV- a place where web meets TV and TV meets web

Since last century, there’s only one entertainment device which people love and it’s TELEVISION. In fact, billions of people all around the world are keen interested in watching TV. Its favoritism is equivalent in population, globally. Recently, people are also indulged in another entertainment device, that’s the WEB.

As nothing can be perfect, both the TV and the WEB have some deficiencies. It is difficult to search channels in TV and once you missed a show you have to wait for its repeat telecast. While the web is easy to search but it has lacking of picture quality that is found in TV. What will you feel…? If a device is launched having easy and fast access with high quality picture screen. A great combination of these two is “GOOGLE TV”

No doubt it’s a brilliant idea. It’s a new service and announced at the company's Google I/O developers conference. It possesses both facilities of web and TV. It’s a web-TV hub. Now, you can browse the shows, serials etc. you wish to watch. It’s a brilliant entertainment device that surely entertains you. It is ideal with fast accessing, searching and good picture features.

Now all programs, shows and videos you have desire to access are available for you, when and wherever you want.  Technically, Google TV supports flash technology and all of its input devices have QWERTY keyboards.  But users can use a directional pad as per their convenience.  

Versatility is better than yahoo connected TV

Unlike yahoo connected TV that is launched a year ago, Google TV is a nascent one, it doesn’t connected or rely on anyone else. As far as its presentation is considered, it looks like yahoo connected TV because it is offering widget-based concept of web which is specifically designed for accessible TV experience. It also offers the widgets of Twitter, YouTube,   Amazon, Blockbuster, Facebook, NBC, USA Today, eBay, CBS, Showtime  and much more than expectations
 

Better affordability

As far as its cost is concerned, it doesn’t disclose yet. You have the option to directly connect it with Sony TV-a Google partner or got plug a set-up box in your existing device. In both cases in terms of cost, it will amount same as a brand new Google TV or external box. Then add internet connection charges. It will be affordable
 

Will you love or hate Google TV?

It may be hated by the cable guys as it can mess up their business. You will no longer be subscriber of any cable network or you may slash back your subscription because the Google TV will offer free of cost channels access.
Second detestation may be faced from program gurus and content providers because they have to modify and readjust their marketing strategies in order to attract their hybrid customers.
In contrast to them, youngsters, marketer and brands will surely love it because the rich media ads in this will have more adhesiveness and integrated audience.
Its not consider up till now that whether Google TV will launch its own advertisement or not, if it is intended to do advertisement, it may blemish the provided gadget.

Privacy issues

Privacy issues are of great importance and people are curious about them, in context of today’s tension. A web-fed TV has particularity that searches approach in front of people sooner than they think and they are able to yield their favorite show result in a while. Now one must have the idea that marketers will also be able to watch what you are searching, looking, how long and how often…
In the end, Google TV also brings the analytical and searching data in front of marketing game again.
 

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Basic SEO Content Writing

SEO Content Writing is a crucial and most significant gadget for optimization and promotion of a website. Unfortunately, the importance of website content writing is not admired by most of people and most of the website companies have ineffective and lowest grade content writing staff. Only standard designed companies catch the help from this technique for SEO optimization of their websites. SEO Content Writing must be considered extremely important for a website promotion because it gratifies the customer on the page by providing a quite informative as well as interesting content regarding the particular keyword.

In search of the particular keyword visitors have a mindset and tremendous choices to explore needed information through several websites. As they have lots of choices, consequently you have great competition. You have uncountable competitors all around the world; on a single keyword your targeted audience has thousands of results at search engine. When they are surfing from them, they need to gather simple, straightforward, informative and interesting material. Additionally, as a matter of fact your visitors have no such time to read complete article. They just read the tag lines, if they find them relevant as well as informative they stay on your webpage, otherwise they switch to another one.

So, what we wanna say here is that in SEO content writing tag lines are significantly powerful for the site hence you have to show your good concentration on developing them. These should be clear to give information about, what your webpage contains. From the above understanding, webmasters must have to remember the peculiar importance of the title and Meta tags in the entire page content for maximum performance of your webpage.

For an SEO content writing, one should make sure that his primary keywords are highlighted with h1, h2 and h3 tags on the webpage. All Meta tags that are written should be relevant to your topic, properly set or well defined. These Meta tags improve the quality for your web SERP (search engine results page) and help to generate traffic in your targeted search keyword.

Another one is the placement of your keywords. Keyword must be dispersed naturally in your content along with the semantic terms. In SEO content writing 2% to 4% keyword density is considered as good for SE ranking. Another important consideration to be in mind is URL and title of the page. In most of the cases, these two are not relevant hence webmaster attempts to rename them or redirect to make available the crucial back links point.

In addition, for a good SEO content writing one should also design the content in such a way that will be appealing and smart for users. It will give related information, set the format for all the pages synchronically. During your writing you may offer extra information related to your product, topic or services. In the last step of SEO content writing analyze your content to make sure for any typographical or grammatical mistakes. In the end of SEO content writing you will have to make sure one paragraph is well related to the next one and the whole content is synchronized, informative and containing good keywords quantity. 

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How Search Engines Rank Web Pages

Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engine don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large,PageRank and Beyond: The Science of Search Engine Rankings
As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."

OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.

Unfortunately,don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engine go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.

Location, Location, Location...and Frequency
One of the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

search engine will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Spice In The Recipe
Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

search engine may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.

Off The Page Factors
Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.

Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.

Another off the page factor is click through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.
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Six Basic SEO Tips for the 2009 New Year

I look at a lot of Web sites to determine what SEO opportunities exist for potential clients. There is such a huge disparity between the issues that I see, I thought it might benefit some people if we covered some basic SEO tips. And that way, if I do a review of your site next month at OMS, you will be able to explore more advanced issues and get more out of your experience.

I typically define search engine optimization issues in three categories: “on page”, “off page” and “site wide” elements. On page optimization refers to optimizing the physical elements of the page including textual content, heading tags, page titles, meta descriptions, meta keyword tags. Off page optimization refers to links, both internal and external. Site wide optimization refers to the technical issues that can affect the engines ability to index and rank you site which includes but is not limited to duplicate content issues, flash and java script issues, URL and file structure, redirect issues, etc.

So, here are my best basic SEO tips by category search engine optimization issues:

On Page

1) Unique titles and Meta descriptions that are keyword focused. It’s important to remember that any page of your site could be the first page a user sees on your site. Give them enough keyword focused information to understand the content of the page. Additionally, it’s good to understand from a search engine’s perspective, if you don’t have time to make these fields unique for a given page of your site, how important could that page be.

2) Don’t worry about keyword density. Here’s a hint, there is no magic number. If there was, the community of SEO geeks like me would discover it quickly because it’s an easy to metric to calculate. It’s more important to just make sure it’s in your content. A ratio of 1% to 8% is acceptable although 1% maybe a little low for competitive keywords. Anything over 8% usually begins to reek like spam and influence user experience. There are exceptions but in most cases, if every 10th word of your document is the same word or phrase, you could be spamming.

Off Page

3) Make your global navigation template is keyword focused. Obviously you don’t wanna get carried away and have links that span the whole page…lol. But remember that every link is a vote. Even internal links. And so, the links that appear on your global navigation serve as votes from each page of your site. So they tend to carry a fair amount of weight. Make sure that those link texts contain the primary keywords for the pages that they link to.

4) Homepage Logo Link. If you site is one of the 99% of sites that has a logo in the top left corner with a link that points back to your homepage, make sure that link is working for you by including a 4 to 7 word alt tag that is keyword focused.

Site Wide

5) Make sure you navigation links are being indexed. Go to Google and type cache:www.YourDomain.com . Then in the resulting page’s header, click on “Text-only version” in the top right corner. Can you see your navigation links on the resulting text page. If not, you may be coding them in Flash or Java script which is completely invalidating those hugely important links.

6) Don’t use 302 redirects. A lot of systems use these redirects by default. They cause major problems for search engines like Yahoo and MSN and at best are inconsistent in Google. You shouldn’t have any problems if you use a 301 redirect, especially for vanity domains that could cause potential duplicate content problems.

These are some basic tips that will get your search engine optimization campaign headed in the right direction for 2009. I hope you find some value in them and I look forward to seeing everyone next month here in San Diego!

Refarence:http://blog.onlinemarketingconnect.com/2009/01/02/six-basic-seo-tips-for-the-2009-new-year/

Search engine optimization (seo new information)

From Wikipedia

History seo new information

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date. seo new information

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results.They also recognised that the higher their site ranking the more people would click on the website. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997. seo new information

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.^[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines. seo new information

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. seo new information

Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. seo new information

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. seo new information

To reduce the impact of link schemes, search engines, by 2007, considered a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms. seo new information

Refarence:http://en.wikipedia.org/wiki/Search_engine_optimization#History

Top 5 Mistakes in Web Site Optimization

Top 5 Mistakes in Web Site Optimization

Web site optimization is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.

1) Web Site Optimization Mistake : Lack of Targeted Keywords and Phrases
A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you.


2) Web Site Optimization Mistake : Poorly Written ContentSite content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number Well-written content is what search engine spiders feed on, and content is the key to high rankings.


3) Web Site Optimization Mistake : Black Hat SEO TechniquesBlack Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul.

4) Web Site Optimi1zation Mistake : Using Meta Tags Improperly or Not At AllMeta tags include title tags, keyword tags, and description tags. While not the absolute most important component in Web site optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page.

5) Web Site Optimization Mistake : A Badly Designed SiteIneffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Web site optimization; plus, if users can't find what they want on your site quickly, they'll find another site.