Facebook Likes Just Officially Became More Important to Search

                Face book Likes Just Officially Became More Important to Search 

Facebook announced a few Platform updates, including updates to the Live Stream Plugin, "liked" articles appearing in search results, and improvements to real-time updates.

The second one is in line with a feature the company was testing that we mentioned recently. "Consistent with how we treat other Open Graph object types, we’ve introduced the ability to see articles shared by your friends in the search typeahead," says Facebook's Namita Gupta.  "For instance, if your friend clicks 'Like' on an article at a news site, the article will appear in your News Feed and can now also surface in the search typeahead."

The results, as AllFacebook described upon finding the feature being tested, showed content based on the number of likes and the number of friends who liked the particular object. "The search results have now become dramatically more relevant with the inclusion of recent news articles, something that previously wasn't accessible via Facebook's open graph search results," AllFacebook's Nick O'Neill had said. "Currently, the search results only appear within the drop down from Facebook’s search box, however I’d assume that this will eventually shift to Facebook's search area, which has yet to undergo a significant overhaul."

Either way, there is clearly a direct connection between likes and search now. It's essentially Facebook's version of PageRank.
Search Marketing Implications
The most important thing to keep in mind here is something that has always been true about doing well in search: create good content. If you create compelling content, people will like it and if they use Facebook, they will "like" it. Considering Facebook has over half a billion users, that has pretty big implications.

Facebook has one major thing going for it that search engines don't - the ability to make content go viral. The more people "like" a piece of content, the more people will share it with others, and the more potential "likes" it can get. The more "likes" it gets, the more it will be exposed through Facebook search.

I can tell you that "likes" are a lot easier to get than links. If for no other reason, it is just much easier to hit a button to "like" a piece of content than it is to reference it in a blog post - and the majority of people probably aren't bloggers. This has huge potential as long as people continue to use Facebook, and those people actually use the Facebook search box.
The biggest obstacle here as far as Facebook-based search marketing, is that people generally don't think of Facebook as a place to search for content. However, the more relevant content they see in those times they do use the search box, the more likely they are to use that search box more in the future. Facebook has already been growing in terms of search market share. This is going to be a very important thing to keep an eye on.

If you haven't spent much time on a Facebook strategy, now's probably a good time to start thinking a little harder about it. Don't have a blog? You may want to reconsider.

Things get even more interesting when you consider Facebook Places as part of the equation, as well as examples of "liking" physical objects (products). Facebook has big plans for Facebook Credits, which could conceivably become a PayPal-like option used for online purchases all over the web. How attractive do you think it will be for consumers to simply have to log-in via Facebook to make a purchase rather than complete some long form with their credit card info every time they want to make a purchase? How critical will a Facebook strategy be at that point?

Remember, Facebook also just released that Page discovery tool, which should prove great for Page "likes".
As far as the other updates...

"We recently began supporting real-time updates for page updates and the following object property types: relationship status, significant other, timezone and locale," adds Gupta. "To support developers building with users' location data, we've also introduced the ability to subscribe to check-ins. Like all objects available via subscriptions, developers can only retrieve updates to check-in data after a user has the granted permission."

Facebook is rolling out the Live Stream plugin for all new and existing apps, as a way "to be more consistent with users’ expectations and other social plugins." All posts can now be seen in real-time by other people viewing the Live Stream. Facebook is also adding the option for users not to share their comments on Facebook. In addition, it now supports multiple Live Streams on one site by specifying a URL, which will link status updates to their respective pages.

Is Facebook becoming more of a factor in search? Share your thoughts.

 marketingseo

Is Google's Transparency Sufficient?

Is Google's Transparency Sufficient?

Google has released what it is calling the Transparency Report, which shows the number of government inquiries for information about users and requests for Google to take down or censor content, as well as interactive traffic graphs that show information about traffic to Google around the world.

Is Google transparent enough for you? Let us know.

"Like all companies, Google's services occasionally experience traffic disruptions," writes David Drummond, SVP, Corporate Development and Chief Legal Officer. "Our new traffic tracking tool helps us and others track whether these interruptions are related to mechanical outages or are government-induced. Each traffic graph shows historic traffic patterns for a given country and service. Graphs are updated as data is collected, then normalized and scaled in units of 0 to 100."

"This new tool—which is global and includes China—will replace the Mainland China service availability chart, which showed product access for China alone," adds Drummond. "By showing outages, the traffic graphs visualize disruptions in the free flow of information, whether it's a government blocking information or a cable being cut. For example, the graphs show that YouTube has been inaccessible in Iran since June 12, 2009, following the disputed presidential election."

Google actually created a site for government inquiries about users and requests for the company to take down or censor content back in April. The data is now updated for the first six months of the year. It also now includes the number of individual items asked to be removed, per country.

The United States, by far, has made the largest number of data requests, with Brazil coming in second. The countries were flipped in terms of removal requests. According to Google's numbers, from July 2009 to June 2010, the United States made 7,867 data requests and 251 removal requests. Brazil made 6,098 data requests and 689 removal requests. After these two countries, there is a pretty big drop off in the numbers.
Without getting too specific, here is the info Google provides about the requests for the U.S.

Google acknowledges that the data is not comprehensive. In an FAQ about the data, the company says, "While we have tried to report as accurate a number as possible, the statistics are not 100% comprehensive or accurate. For example, we have not included statistics for countries where we've received fewer than 30 requests for user data in criminal cases during the 6-month period. Where the numbers of requests are relatively low from a particular country, revealing the statistics could place important investigations at risk and interfere with public safety efforts of the authorities. For content removals requested by government agencies, we haven’t released specific numbers for those countries in which we received fewer than 10 requests. Many of those one-off requests may coincide with our own content policies, so when the numbers get small enough, they don’t necessarily reflect anything about the level of censorship in that country. Similarly, if a governmental agency used a web form to demand removal of content, we generally have no way of including those reports in our statistics."
The company also says that the stats don't cover all categories of content removals. It doesn't count child pornography removals, because Google does this on its own. It also doesn't count government requests for removal of copyrighted content on YouTube.
The stats also don't cover all categories of data requests from governments. Google says they primarily cover requests in criminal matters. "We can’t always be sure that a request necessarily relates to a criminal investigation, however, so there are likely a small number of requests that fall outside of this category," the company says. "For example, we would include in the statistics an emergency request from a government public safety agency seeking information to save the life of a person who is in peril even though there is not necessarily a criminal investigation involved. As we improve our tracking, we may add more categories."
The content removal numbers also don't include any data on government-mandated service blockages, but its traffic graphs do show when Google services have been inaccessible.

Google says it would like to be able to share more data, but "it's not an easy matter." You can read the FAQ for more explanation on how Google does things.
 
Are you pleased with Google's level of transparency? Should they be doing more? Share your commentes. 
marketingseo

Why the New Twitter May Benefit Businesses and Marketers Greatly....

Why the New Twitter May Benefit Businesses and Marketers Greatly

This week, Twitter introduced a new redesign of Twitter.com with a two-pane format aimed at providing a richer user experience, and you can easily tell by looking at it that it does just that.

Do you think the redesign will get more people using Twitter? Share your thoughts. By commentes.
 

"Twitter has always been about getting a lot in a little," writes CEO Evan Williams. "The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter—life doesn't always fit into 140 characters or less."

Twitter has partnered with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube to make tweeted content more useful directly from Twitter.com itself. Users will have less reason to click away from the site. 

The first pane is essentially the single pane from today's Twitter - the timeline. In the second pane, referred to as the "details pane", users will see additional info related to the author or subject of a tweet, when clicked. This pane will also display things like @replies, other tweets from that user, maps, videos, photos, etc. Users can click the @username to see profiles from the same page. 

Making Twitter more appealing to the mainstream means greater value for businesses and marketers.

Ex-Twitter engineer Alex Payne, who parted ways with the company after failing to see eye to eye with executives on the direction Twitter needed to go in, had some interesting things to say about the redesign. 

"While Twitter has been growing in mainstream significance and popularity, it hasn't managed to adopt a strategy that clearly aims the company towards mass market success," he writes. "I think #newtwitter changes that, turning the site into a rich information discovery platform, if you’ll excuse the buzzword bingo. The new design is a pleasure to use, and encourages a kind of deep exploration of the data within Twitter that has previously only been exposed in bits and pieces by third-party applications. Browsing Twitter is now as rewarding as communicating with it."

"One of the striking things about #newtwitter is how clearly it's designed to allow room for advertisements and promotions," adds Payne. "As an early employee who heard a lot of internal discussion about monetization strategies that eschewed the typical Silicon Valley ad play, Twitter's accelerating turn towards that business model is, on some level, a little disappointing. But as a stockholder and someone who wants to see the company survive and succeed, it's clearly the most pragmatic way for Twitter to capitalize on its substantial and growing network. Ads have their role in the wheel of commerce, and just as Google's text ads are more palatable than most forms of advertising, Twitter’s approach could end up being eminently tolerable, even useful."

Search and the New Twitter

Danny Sullivan has a great article about the impact the Twitter redesign could have on search. This is obviously a key element for businesses to consider. Among his points:

1. The search box becomes more prominent. 

2. More filtering options

3. "Save this search" becomes more prominent

4. Infinite scrolling on search results

5. People and company results more clearly separated

6. Tweets Near You feature

7. Tweets with Links feature

8. Searches for retweets by others, retweets by you, and your tweets, retweeted

Danny provides a detailed analysis of all of these items.

How Will Users React Once its Rolled Out?

The changes will be rolling out over the next several weeks as a preview. During this period, users will be able to switch back and forth between the new design and the old one, though frankly I can't see any advantage to using the old one. 

Redesigns typically get some amount of user backlash, and this will be probably fall in line with that tradition, but this particular redesign has some advantages. For one, many Twitter users are already using apps rather than Twitter.com anyway. Secondly, Twitter has left a lot of people wondering what the point of the service is. This has been a problem since it launched. This will help people understand its value more.

Now, if Twitter could just get those Fail Whales under control...
 

What do you think of the new Twitter? Tell us what you think.By Commentes

marketingseo

Google Plans To Launch New Music Service

Google Plans To Launch New Music Service

Google is planning to launch a mobile music download service that would allow users to access songs wherever they have access to an Internet connection. 

According to Reuters, Google has been in discussions with the major labels about reaching licensing agreements.  Google has not yet signed any licensing deals but the major labels are reportedly interested in seeing a competitor to Apple’s iTunes launch.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," said a label executive who asked not to be identified.

"What you'll have is a very powerful player in the market that's good for the music business."

Andy Rubin, Google vice president of engineering hopes to have the music service launched by Christmas, according to “people familiar with the matter.”

“We're cautiously optimistic because Google has great scale and reach but doesn't have a track record in selling stuff," said another label executive who declined to be named as the talks are still ongoing.

 marketingseo

Google Updates Privacy Policies

Google Updates Privacy Policies

Google announced that it is updating its privacy policies to make them simpler. They don't appear to have any changes involving CEO Eric Schmidt driving around neighborhoods in an ice cream truck, luckily.Google isn't actually changing any of its privacy practices. It's just trying to make the language more understandable. Google Associate General Counsel Mike Yang outlines the updates:

1. Most of our products and services are covered by our main Google Privacy Policy. Some, however, also have their own supplementary individual policies. Since there is a lot of repetition, we are deleting 12 of these product-specific policies. These changes are also in line with the way information is used between certain products—for example, since contacts are shared between services like Gmail, Talk, Calendar and Docs, it makes sense for those services to be governed by one privacy policy as well.
 2. We’re also simplifying our main Google Privacy Policy to make it more user-friendly by cutting down the parts that are redundant and rewriting the more legalistic bits so people can understand them more easily. For example, we’re deleting a sentence that reads, “The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies,” since it seems obvious that sites not owned by Google might have their own privacy policies.
      In addition, we’re adding:


* More content to some of our product Help Centers so people will be able to find information about protecting their privacy more easily; and
* A new privacy tools page to the Google Privacy Center. This will mean that our most popular privacy tools are now all in one place.
Google says the updates will take effect on October 3. The company's main privacy policy can be found here. There is also an FAQ here. We'll see what Consumer Watchdog, who is running the above satircal video in Times Square, has to say about it.
marketingseo

Google introduces Call from Gmail, free calls to US and Canada

Google introduces Call from Gmail, free calls to US and Canada (update: impressions)

Rumors have been buzzing about since June, but Google just made it official -- the company's baking Google Voice calls right into Gmail today. Like the Google Chat text, voice and video chat integrated into the web-based email client in prior years, full phone calls will also be an option using VoIP technology from the Gizmo5 aquisition. Google's demoing the "Call from Gmail" service for us in San Francisco this morning, and it's looking like it's not free, but fairly cheap -- a product manager just called Paris for $0.02 a minute. Incoming calls pop up as a chat window in Gmail (and ring your Google Voice-equipped phones simultaneously) and you press a "Call phone" button that appears near the top of the Chat window to send an outbound call, at which point a dialer appears where you can copy and paste numbers or tap them in manually. Users can screen incoming calls or send them to voicemail with a single tap.
You'll be able to make calls to US and Canadian landlines completely free of charge, buying prepaid credits using Google Checkout for international landline calling at $0.02 a minute and a good bit more (We saw $0.19 to Spain) for calls to international mobile devices. Google will sell its own credits for the program (via Google Checkout), which should be available in a few weeks, but the Voice in Gmail service goes live today in the US and will begin rolling out to users immediately. Google's only committed to free calls to US and Canadian landlines through the end of the year, as paid international calls are the sole revenue stream here: "Our hope is we'll be able to make enough margin on international calls to keep offering it at that low price," a product manager told us. We're going to give some VoIP goodness a spin right now, check back later for impressions!

Update: Google Voice product manager Vincent Paquet confirmed that the service's newfound VoIP functionality does indeed stem from the Gizmo5 acquisition -- Call from Gmail is partially based on Gizmo5 technology, was developed by a team including Gizmo5 engineers, and resides in part on Gizmo5's backend. He wouldn't comment any more specifically on the technology than that. Also, that cherry red phone booth up top apparently isn't just for show -- Google's agreed to trial free calling booths at an airport and a pair of universities!

Update 2: We've just tested Call to Gmail and Skype side by side using the exact same setup, and found Google's service boasts surprisingly competitive voice quality to the reigning incumbent. When we called a fellow editor's iPhone 4 from a Gmail-equipped laptop, the sentences he spoke sounded much clearer than through Skype, with each individual word crisper and more recognizable even as volume and pitch sounded much the same. Unfortunately for Google, the inverse wasn't true -- Skype did a much better job canceling noise from our integrated laptop microphone in a crowded room.
The Official Google Blog 

Marketingseo

Google Buys Game Company Slide..

Google Buys Game Company Slide

Update: Right on schedule, Google has now formally announced its acquisition of Slide. On the company's oficial blog, David Glazer says:

For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them.

Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.

Original Article: TechCrunch is reporting that Google has agreed to acquire game company Slide, which makes games like SuperPoke Pets, SPP Ranch, Top Fish, SuperPocus Academy of Magic, FunSpace, Top Friends, and SuperPoke. The price? A reported $182 million.

The publication says the deal isn't supposed to be announced until Friday, so I'm guessing we'll have more details then.

Google buying a game company is not exactly a surprise. Last week, the Wall Street Journal reported that Google was in talks with three more game companies - Playdom, EA's Playfish, and Zynga.
There has been a lot made of Google's plans to take on Facebook in the social media space (beyond the company's existing products), and games have been expected to be at least one part of the strategy. An acquisition like this would appear to confirm this, as Slide's games are already present on Facebook. 

It will be interesting to see just how far Google is going to take this gaming initiative - how many acquisitions in this space the company will make. 

Tech Crunch reported earlier that Google's Vic Gundotra has taken the lead in Google's social media strategy. I suspect that Android and Goosgle TV will play heavily into the company's plans - they are certainly a couple of weapons that Facebook doesn't have.

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Google SEO Vs Bing SEO

More WebProNews Videos

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Google UK Chief Speaks Of Focus On Mobile, Social.........

 Google UK Chief Speaks Of Focus On Mobile, Social

In nine days' time, Google will report its second quarter financial results, and no matter how well the search giant's done, at least a few critics are sure to argue that it needs to succeed in new fields.  Matt Brittin, Managing Director of Google UK, seems to feel mobile and social are the two main candidates.
Should Google shift its focus to mobile and social?  Speak your mind in the comments section.

Google isn't exactly trailing its competitors in terms of offering mobile products and services, of course.  Android has become a fairly mainstream mobile operating system, and more and more info is starting to circulate about Chrome OS, which might function in a similar space.  Plus, it's already possible to access just about all of Google's existing products using any sort of smartphone.
Brittin hinted that Google's mobile efforts may soon overshadow its more traditional endeavors, however.

Brittin told Jonathan Sibun this weekend, "As growth in broadband starts to flatten off, we're seeing the next wave.  The big shift is to mobile internet.  Between 25pc and 30pc of consumers use their mobiles to access the internet.  But in three years' time analysts believe more people will be accessing it from their mobiles than from a desktop.  That's a massive change."

As for what he said with regards to social networking, Brittin wouldn't go so far as to confirm the existence of Google Me.  Still, he didn't deny that a new product's in the works.
Furthermore, Brittin implied that Facebook can be beat, and the UK exec even issued a reminder that one of Google's properties has already achieved some success in the field.

"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said.  "We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries.  It's a phenomenon that is with us to stay.  I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
It's hard to imagine Brittin would make these points if Google didn't intend to participate in the trends.
Do you think Google can be successful on the mobile and social fronts?  Let us know by commenting below.
Ref Article:http://www.webpronews.com/topnews/2010/07/06/google-uk-chief-speaks-of-focus-on-mobile-social
marketingseo

Google Have to Do to Make You Stop Using Facebook?

What Would Google Have to Do to Make You Stop Using Facebook?

Last week, it was talk about how Facebook's "going to war" with Google. This was based on Facebook using "likes" as relevance indicators in it's search results. As some pointed out, Facebook has a long way to go when it comes to competing with Google in search. Bing stands to gain more than anyone, as far as Facebook improving its search is concerned. This week, it's all about Google "going to war" with Facebook as a social network. Just as there is little evidence to suggest that Facebook poses a serious threat to Google the search engine, there is little to support the notion that Google is a threat to Facebook the social network.

Do you consider Google a threat to Facebook? Tell us why or why not.
The discussion rippling throughout the Blogosphere was kicked off when Digg Founder Kevin Rose tweeted (the tweet has now been removed):An interesting enough post, sure, but also one that caters to much more speculation than any real facts. A popular version of the speculation is that Google will do more with its profiles. This would make sense, given that this is the central hub for one's Google account, and could be somewhat thought of as Google's version of the Facebook Wall.
Obviously Google has other social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. As I have said numerous times in the past, Google is essentially already a social network, and these services are connected throughout a Google ID, the one that is tied to your Google Profile. It is really just a matter of how these are connected. Another way to look at it is that Google is the social network, and each product is one of the features.

Is Google going to kill Facebook with a new announcement? Probably not. While it will certainly be interesting to see what is announced (if anything), and it might be a very good product or feature, people are highly unlikely to stop using Facebook because of whatever it is. Chances are, you already use both Google and Facebook, and I seriously doubt that will stop anytime soon (at least for any reason related to this).

Eric Eldon at InsideFacebook points to comments from former Facebook executive Adam D'Angelo, who says Google's project is "not a rumor" and that there is "a large number of people working on it." Based on his comments, Google is modeling the project off of Facebook.  
Even if he says it's not a rumor, we still have to treat it as such until we hear word from Google, and we all know that Google doesn't comment on rumors. In another interesting sidestory, Matthew Papakipos, an engineer who "started and managed the Chrome OS project" is now with Facebook. One can only imagine what this means.

What would Google have to do to make you stop using Facebook? Share your thoughts here. Post comments

marketingseo
Ref Article :http://www.webpronews.com/topnews/2010/06/25/likes-mean-relevance-in-facebook-search

Listen to the Search Engines...

Listen to the Search Engines

Figuring out what works and what doesn't for a search engine can take time, and lots of trial and error.Sure, you can read what the experts and self-proclaimed experts say and take their word as gospel, but that's a dangerous game. I've seen several posts from some "leading lights" in the search community over the last few months that have had me sit up and say "huh?"In the past I've also dealt with in-house experts who had experienced one data point over a year ago, and from that they extrapolated a full theory on what search engines like and don't like.

Presumably, these people don't do it maliciously, but such misinformation can prevent you from reaching your goals.

So where should you get your information from? How about directly from the search engines?

That doesn't just mean subscribing to the search engine blogs, reading the webmaster guidelines, or even poring over what was and wasn't said by search engine reps at the latest SES. Instead, the tools they provide give you more and more information about what the search engines like and don't like.

Google Webmaster Tools 

Most Search Engine Watch readers should be intimately familiar with Google Webmaster Tools, but have you noticed one of the latest additions?

Last week Google added News XML Sitemap error feedback into the tool. So if you want to know why a particular article isn't showing up in Google News, all you have to do is pop over to Webmaster Tools to find out that the article was deemed to be fragmented, or too short. Then all you have to do is adjust your production process to make sure that all of your articles will appear in Google News.

IIS Search Engine Optimization Toolkit It's not just Google though. Bing also has a valuable tool, their IIS SEO Toolkit, which provides a nice amount of information about what they like and don't like.

A couple of quick disclaimers before you rush off to install it. This tool requires Vista or Windows 7 on your machine, the installation process isn't particularly easy, and if your site has major architectural issues this tool may fail to run correctly.

Once you do have this tool, from a command line type "inetmgr" (which I couldn't find in the documentation, but found on a helpful forum), click on the Search Engine Optimization Site Analysis button, click on "New Analysis," enter your starting URL, and enter the max number of pages to spider (you can go up to 999,999, but typically running it for 10,000 pages will give you a good feel for a site). Once it's finished running, you can then view the reports. 

The reports show all of the errors encountered when crawling the site. More likely than not, you'll see a lot more than 10,000 errors for your pages.

What's interesting when you click through to look at each of the individual reports is that they detail some information about why they make a recommendation or regard something as an error. For example, if your site has an old page that redirects to another page that redirects to another page, they let you know explicitly that link equity won't make it from the oldest page to the newest. 

marketingseo

Basic SEO Article

Basic SEO Article

SEO articles are now mostly written for making money, hence most of them are not found to be useful and interesting for people. Here the some basic SEO article writing tips are mentioned for a content that is mutually beneficial for you and the visitor.
The Basic SEO Article’s tips are listed below

• Firstly, pay attention to the structure of your page properly by using heading tags, subheading tags, and page titles with proper keywords density.
• Secondly, be unique for the page title of each page, each page must have its primary keywords in the start of the page title.
•  Thirdly, use keywords throughout the entire page content.
•  Keep in mind that SEO articles are written for the user, so it should be beneficial and useful for them. The font size of the text is supposed to read well by the human eye.
•  Utilize text links on your website as much as possible. If it is not possible to use text link in primary navigation then try to add them at the bottom of your page.
• Also assemble a site map to assure the structure of the site for spiders or crawlers.
• Make sure to build a well-arranged navigation of your site in to definite categories and sub-categories.
• Always try your best to use keywords in most of the anchor text to help both internal as well as external links (links from the other site).
• Be devoted to your topic and show enthusiasm that it links to you.
• If it will helpful to improve your site value,  try to link your content with relevant resources
•Directory submission to your site is also important.
• Always make an effort to get more and more links.
• Regularly, add most relevant and informative content for attraction of the people and to make them your fan forever.

marketingseo

Online Video is a key contributor......

Online Video is a key contributor in upcoming future

Recently, launch of GoogleTV turns the attention of all towards its modernized feature. Now andafterwards, it will grow faster according to predictions. It will impact inboth areas of business “the television and the web”. Cisco has issued its
forecast on Visual Networking Index of 2014 and declared the greatest role ofvideo on internet landscape. To get more predictions of modern trend keep onreading…

Biggest traffic on internet is on mercy of video

Today, Video alone accounts to drive above one third of the total consumer traffic on internet. It isexpected to increase up to 40% till the end of this year, remember this expectation is excluding the effects of P2P video file. If we look on all online
videos we found that all video types (Internet, TV, video on demand, and P2P) will generate almost 91% of total international traffic by 2014. Cisco also forecast that, only internet videos will share the 57% of all consumers’ internet
traffic in the year 2014. It is believable because we see the leap and bound progress of web TV.  Other format that is
advanced web video (3D and HD) will attract 46% of the total consumer Internet video traffic.

The pleasing forecasts regarding internet TV

By superfluous rapid  progress of internet TV, it can be predicted that by the year 2014, over 8% of consumer traffic on internet will drive through it; ambient videos are also an additional 5% of internet traffic too. The journey of screen
display from TV to internet is estimated to be 107% annual growth rate in 2014.The internet-enabled TV will surely grow because of its uncountable advanced options and took an average of 285% in the year 2014. Estimation determines
that VoD or video-on-demand traffic will increase its effects two-folds in every two and a half year through the year 2014. This estimation will look to be true because of utmost admiration of Web TV globally.

Video communication turns the consumer traffic approach
 

Internet users and marketers are well-known about the contribution of traffic through videos. This has over the boundaries of instant massaging. The progress of video calling is accelerating and its progress will be increasing in future and expecting to boost seven folds in 2014. Furthermore, business videoconferencing is suspected
to increase up to ten-folds in the same forecasted years. Undoubtedly, it will too progressive that Over 50% of all traffic of business video conferencing will be online in the year 2014 and its will grow three-folds fast in comparison of
business IP traffic. Another equally admired technique is Web-based video conferencing, it will suspected to grow 180-folds in the forecast period, in which HD video conferencing is accounting for almost 57% in 2014, extremely up from 31 percent that is found in 2009.  In the end, these are predicted by looking on extreme progress of international online video community, that it will surpass the count of 1 billion users till the end of this year. Some countries like
China and India will have exceeded in count because of their increased population i.e. 1.3 billion in
China and 1.1 billion in India. It will make this user group nearly equivalent of the third largest country of world. These facts are quite amazing for one who never sees them in this context. But people seem to observe Web growth will endorse them surely.  Correspondingly, the annual international IP traffic will be gone beyond three-quarters of a zettabyte in upcoming four years.

marketingseo

Google TV Coming to Make Your TV..

Google TV- a place where web meets TV and TV meets web

Since last century, there’s only one entertainment device which people love and it’s TELEVISION. In fact, billions of people all around the world are keen interested in watching TV. Its favoritism is equivalent in population, globally. Recently, people are also indulged in another entertainment device, that’s the WEB.

As nothing can be perfect, both the TV and the WEB have some deficiencies. It is difficult to search channels in TV and once you missed a show you have to wait for its repeat telecast. While the web is easy to search but it has lacking of picture quality that is found in TV. What will you feel…? If a device is launched having easy and fast access with high quality picture screen. A great combination of these two is “GOOGLE TV”

No doubt it’s a brilliant idea. It’s a new service and announced at the company's Google I/O developers conference. It possesses both facilities of web and TV. It’s a web-TV hub. Now, you can browse the shows, serials etc. you wish to watch. It’s a brilliant entertainment device that surely entertains you. It is ideal with fast accessing, searching and good picture features.

Now all programs, shows and videos you have desire to access are available for you, when and wherever you want.  Technically, Google TV supports flash technology and all of its input devices have QWERTY keyboards.  But users can use a directional pad as per their convenience.  

Versatility is better than yahoo connected TV

Unlike yahoo connected TV that is launched a year ago, Google TV is a nascent one, it doesn’t connected or rely on anyone else. As far as its presentation is considered, it looks like yahoo connected TV because it is offering widget-based concept of web which is specifically designed for accessible TV experience. It also offers the widgets of Twitter, YouTube,   Amazon, Blockbuster, Facebook, NBC, USA Today, eBay, CBS, Showtime  and much more than expectations
 

Better affordability

As far as its cost is concerned, it doesn’t disclose yet. You have the option to directly connect it with Sony TV-a Google partner or got plug a set-up box in your existing device. In both cases in terms of cost, it will amount same as a brand new Google TV or external box. Then add internet connection charges. It will be affordable
 

Will you love or hate Google TV?

It may be hated by the cable guys as it can mess up their business. You will no longer be subscriber of any cable network or you may slash back your subscription because the Google TV will offer free of cost channels access.
Second detestation may be faced from program gurus and content providers because they have to modify and readjust their marketing strategies in order to attract their hybrid customers.
In contrast to them, youngsters, marketer and brands will surely love it because the rich media ads in this will have more adhesiveness and integrated audience.
Its not consider up till now that whether Google TV will launch its own advertisement or not, if it is intended to do advertisement, it may blemish the provided gadget.

Privacy issues

Privacy issues are of great importance and people are curious about them, in context of today’s tension. A web-fed TV has particularity that searches approach in front of people sooner than they think and they are able to yield their favorite show result in a while. Now one must have the idea that marketers will also be able to watch what you are searching, looking, how long and how often…
In the end, Google TV also brings the analytical and searching data in front of marketing game again.
 

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Basic SEO Content Writing

SEO Content Writing is a crucial and most significant gadget for optimization and promotion of a website. Unfortunately, the importance of website content writing is not admired by most of people and most of the website companies have ineffective and lowest grade content writing staff. Only standard designed companies catch the help from this technique for SEO optimization of their websites. SEO Content Writing must be considered extremely important for a website promotion because it gratifies the customer on the page by providing a quite informative as well as interesting content regarding the particular keyword.

In search of the particular keyword visitors have a mindset and tremendous choices to explore needed information through several websites. As they have lots of choices, consequently you have great competition. You have uncountable competitors all around the world; on a single keyword your targeted audience has thousands of results at search engine. When they are surfing from them, they need to gather simple, straightforward, informative and interesting material. Additionally, as a matter of fact your visitors have no such time to read complete article. They just read the tag lines, if they find them relevant as well as informative they stay on your webpage, otherwise they switch to another one.

So, what we wanna say here is that in SEO content writing tag lines are significantly powerful for the site hence you have to show your good concentration on developing them. These should be clear to give information about, what your webpage contains. From the above understanding, webmasters must have to remember the peculiar importance of the title and Meta tags in the entire page content for maximum performance of your webpage.

For an SEO content writing, one should make sure that his primary keywords are highlighted with h1, h2 and h3 tags on the webpage. All Meta tags that are written should be relevant to your topic, properly set or well defined. These Meta tags improve the quality for your web SERP (search engine results page) and help to generate traffic in your targeted search keyword.

Another one is the placement of your keywords. Keyword must be dispersed naturally in your content along with the semantic terms. In SEO content writing 2% to 4% keyword density is considered as good for SE ranking. Another important consideration to be in mind is URL and title of the page. In most of the cases, these two are not relevant hence webmaster attempts to rename them or redirect to make available the crucial back links point.

In addition, for a good SEO content writing one should also design the content in such a way that will be appealing and smart for users. It will give related information, set the format for all the pages synchronically. During your writing you may offer extra information related to your product, topic or services. In the last step of SEO content writing analyze your content to make sure for any typographical or grammatical mistakes. In the end of SEO content writing you will have to make sure one paragraph is well related to the next one and the whole content is synchronized, informative and containing good keywords quantity. 

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